Brand Tone

Empowering, trustworthy, innovative, professional yet accessible, confident, and collaborative.

Brand Values

• •Empowerment
• •Impact and Inclusiveness
• •Trust and Integrity
• •Innovation
• •Courage
• •Collaboration

Best Practices

• •Lead with Empowerment: Every piece of copy, whether for a farmer or an investor, should emphasize the theme of empowerment. Frame challenges as opportunities for growth and position iFarmer as the enabler of that growth.
• •Use a "Human-Tech" Balance: While highlighting the innovative technology, always connect it back to the human impact. Use farmer stories and testimonials to showcase the real-world benefits of the platform. The technology is the tool; the empowered farmer is the hero.
• •Maintain Transparency and Trust: Be open about how the model works. Use clear, straightforward language to explain processes like financing, profit-sharing, and the supply chain. Avoid jargon where possible and build credibility through data and success stories.
• •Speak with Audacity and Vision: Reflect the founders' courage in the brand voice. Don't be afraid to talk about the big-picture vision of transforming agriculture in Bangladesh. The tone should be confident, forward-looking, and inspiring.
• •Segment Communication but Unify Values: Tailor the specific message to the audience (e.g., focus on ROI for investors, profit maximization for farmers), but ensure the core values of empowerment, impact, and integrity are present in all communications. The "why" behind the "what" should be consistent.

Social Perception

Overwhelmingly positive, seen as a pioneering and impactful agri-tech startup genuinely making a difference in the lives of Bangladeshi farmers. Recognized for its success, credibility, reliability, and transparency in tackling systemic issues, perceived as a movement aimed at revitalizing and dignifying the farming profession.

Copy Examples

• •Stop Farming for Survival. Start Farming for Profit. For too long, smallholder farmers have been trapped in a cycle of debt and low returns. iFarmer is changing the narrative. We provide the financing, quality inputs, and direct market access you need to turn your hard work into higher profits. Join a community of over 100,000 farmers who are building a more prosperous future.
• •Invest in the Land. Empower a Nation. Your investment can do more than just grow wealth; it can cultivate change. With iFarmer, you can directly fund a farmer in Bangladesh, providing them with the resources to thrive. Our transparent platform ensures your money makes a real impact, fostering economic growth from the ground up. Earn a healthy return while empowering the hands that feed us.
• •The Future of Farming is Here. And it Fits in Your Pocket. Introducing the Sofol app by iFarmer. Get real-time, data-driven advice on everything from crop selection to pest control. Access financing, order quality inputs, and connect with buyers, all from your smartphone. We're putting the power of modern agriculture in your hands.
• •More Than a Loan. A Partnership for Growth. Traditional loans don't understand the rhythm of the land. At iFarmer, we do. We don't just provide finance; we invest in your success. Our model is built on shared profit and mutual trust, supported by expert advice and a guaranteed market for your produce. Let's grow together.
• •From Field to Fork, Fairly. Why should middlemen reap the rewards of your labor? iFarmer's tech-enabled supply chain connects you directly to buyers, ensuring you get the best price for your produce. We handle the logistics, you focus on what you do best: farming. It's a fairer, more efficient way to market.