Brand Tone

Aspirational, Confident, Trendy, Youthful, Informative, Helpful, Community-Oriented, and Engaging

Brand Values

• •Quality
• •Transformation & Empowerment
• •Style & Trend-Consciousness
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, youthful, helpful), key messaging themes (transformation, quality, trendiness), and even specific words/phrases to use or avoid. Share this with anyone creating content.
• •Know Your Audience, Platform by Platform: Tailor the tone slightly for each platform while staying true to the core brand voice. TikTok can be more informal and trend-driven, while website copy might be slightly more descriptive and benefit-oriented. Instagram can balance both.
• •Use "You" and "Your" Language: Focus on the customer and how the products benefit them directly. Phrases like "Your dream hair," "Unlock your confidence," make the copy more personal and engaging.
• •Incorporate Storytelling & Relatability: Share customer transformation stories (with permission), behind-the-scenes content, or relatable hair challenges that your products solve. This builds connection beyond just selling products.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visuals used. If images are glamorous and aspirational, the copy should reflect that. If videos are energetic and fun, the captions should match that energy. Consistency across all elements reinforces the brand identity.

Social Perception

Positive Association with Style, Engaged Community (especially on Instagram & TikTok), Seen as a Resource, Potential for Confusion

Copy Examples

• •Unleash your inner icon. ✨ Discover the luxurious length and volume you've always dreamed of with Regina Hairs. Shop the collection and own your transformation.
• •POV: You just installed your new Regina Hairs extensions and you're feeling UNSTOPPABLE. 🔥 Which style are you rocking first? Drop a comment! 👇 #ReginaHairsGlowUp #HairGoals
• •Want to know the secret to flawless tape-in extensions? Our latest blog post breaks it down step-by-step! Plus, get expert tips on maintaining that salon-fresh look. Link in bio! 💡
• •Obsessed is an understatement! 😍 @[CustomerHandle] looks absolutely stunning in our 22-inch silky straight extensions. Tag us in your #ReginaHairs selfies for a chance to be featured!
• •Tired of waiting for your hair to grow? Get instant length and fairytale vibes with our premium clip-in extensions. Easy to apply, seamless to blend. Your dream hair is just a click away!