Brand Tone

Approachable and Friendly, Passionate and Enthusiastic, Trustworthy and Transparent, Caring and Community-Oriented, Encouraging and Empowering, Modern and Convenient

Brand Values

• •Health and Nutrition
• •Quality and Taste
• •Convenience and Accessibility
• •Sustainability and Ethical Sourcing
• •Transparency
• •Community Impact
• •Continuous Improvement
• •Nostalgia and Care

Best Practices

• •Embrace the Founder's Story: Continuously weave Mac's journey and passion for health and quality into communications. This authentic narrative is relatable and builds trust.
• •Keep it Real and Relatable: Use clear, straightforward language. Avoid overly technical jargon. Acknowledge the everyday challenges of healthy eating and position the brand as a helpful solution. Phrases like "crazy tasty" can be used judiciously to maintain approachability.
• •Highlight Values Consistently: Regularly remind the audience of the brand's commitment to health, quality ingredients, sustainability, and community impact. This reinforces what the brand stands for beyond just the product.
• •Focus on Benefits, Not Just Features: While "plant-based" and "nutrient-dense" are important features, translate them into tangible benefits for the consumer: more energy, feeling good, convenience, supporting a healthy lifestyle.
• •Maintain a Positive and Encouraging Voice: Frame messaging around empowerment and making healthy choices enjoyable and achievable, rather than restrictive or guilt-inducing. Celebrate small wins and the joy of eating well.

Social Perception

Positive Customer Feedback, Trusted by Health-Conscious Consumers, Innovative and Mission-Driven, Family-Friendly, Supportive of a Healthy Lifestyle

Copy Examples

• •Headline: "Finally, Healthy Eating That Feels Like a Hug." Body: "Remember those home-cooked meals, made with love? We've bottled that goodness (well, pouched it!). I EAT MY GREENS soups are packed with fresh, whole veggies and zero funny stuff. Just pure, delicious nourishment ready in 90 seconds. Because you deserve to feel great, even on your busiest days. #CrazyTastySoups #EatYourGreens" (Tone: Approachable, Caring, Nostalgic)
• •Headline: "Fuel Your Wins, Big or Small. The Olympian Way." Body: "Our founder, Mac, learned as an Olympic athlete that real food fuels real performance. Now, he's bringing that same dedication to your table. I EAT MY GREENS delivers nutrient-dense, plant-powered soups that are as delicious as they are convenient. Taste the difference passion makes. #HealthyConvenience #FuelGood" (Tone: Passionate, Trustworthy, Empowering)
• •Headline: "Too Busy for Veggies? We Got You." Body: "Let's be real, adulting is hard. Getting your daily greens shouldn't be. Our chef-crafted soups make it deliciously simple. Packed with flavor, free from artificial anything, and ready when you are. More veggies, less stress. That’s the I EAT MY GREENS promise. #SimpleHealth #VeggieBoost" (Tone: Approachable, Modern, Convenient)
• •Headline: "Good for You, Great for the Planet." Body: "We believe in food that nourishes you and nurtures the earth. That’s why our soups are made with Non-GMO, sustainably sourced veggies (many upcycled to fight food waste!). Every spoonful is a vote for a healthier you and a happier planet. Plus, we donate a meal for every order! #SustainableEating #TasteTheGood" (Tone: Trustworthy, Caring, Mission-Driven)
• •Headline: "Meet Your New Favorite Shortcut to Feeling Amazing." Body: "Say goodbye to sad desk lunches and hello to vibrant, flavorful soups that actually make you say 'yum!' I EAT MY GREENS is your secret weapon for a quick, wholesome meal that keeps you going. Real ingredients, real taste, real easy. What are you waiting for? #EatWellLiveWell #MyGreens" (Tone: Enthusiastic, Convenient, Empowering)