Brand Tone

Conscious & Responsible, Innovative & Tech-Savvy, User-Friendly & Accessible, Passionate & Mission-Driven, Elegant & Design-Oriented, Community-Focused & Supportive

Brand Values

• •Sustainability
• •Health & Purity
• •Innovation
• •Design & Quality
• •Conscious Consumption
• •Customer Centricity
• •Accessibility

Best Practices

• •Prioritize "Sustainable" and "Conscious": Always weave in the environmental benefits and the idea of mindful consumption. Use terms like "plastic-free," "eco-friendly," "zero-waste," and "planet-friendly."
• •Highlight "Innovation" and "Purity": Emphasize the advanced, patented filter technology and the resulting clean, safe, and great-tasting water. Use words like "patented," "advanced filtration," "pure," "safe," and "removes impurities."
• •Maintain an "Elegant yet Accessible" Voice: Combine sophisticated language when describing design and technology with simple, clear instructions and benefits for the user. The tone should be aspirational but also practical and down-to-earth.
• •Be "Passionate and Empowering": Convey genuine enthusiasm for the mission. Frame the narrative around how IDRA helps customers contribute to a larger positive impact, making them part of the solution.
• •Showcase "Customer-Centricity and Community": Use language that is warm, supportive, and engaging. Incorporate testimonials and user-generated content when possible to build a sense of community. Respond to comments and questions with a helpful and friendly tone.

Social Perception

Positive & Trusted, Eco-Conscious Champion, Innovative & Effective, Stylish & Desirable, Responsive & Caring

Copy Examples

• •Headline: Sip Sustainably. Taste the Purity. Body: Tired of plastic waste and the taste of tap water? IDRA Living’s innovative ceramic filter transforms your tap water into pure, delicious hydration in seconds. Drink clean, live green. #SipBySip for a plastic-free tomorrow. Call to Action: Discover the IDRA difference.
• •Headline: Innovation in Every Drop. Body: Our patented Claysilite filter isn't just smart, it's a revolution in your glass. Enjoy water free from chlorine and impurities, thanks to 100% natural, plastic-free technology. Designed for you, and the planet. Call to Action: Experience pure filtration.
• •Headline: Good Water, Made Simple. Beautifully Designed. Body: Why choose between sustainability, style, and pure water? With IDRA, you get it all. Our elegant carafes deliver fresh, filtered water with ease, making conscious living a seamless part of your day. Call to Action: Elevate your hydration.
• •Headline: Join the IDRA Movement: Towards a Plastic-Free Future. Body: Every glass of IDRA water is a step away from single-use plastic. We’re passionate about empowering you to make a difference, one refreshing sip at a time. Taste the change, be the change. Call to Action: Make the switch today.
• •Headline: Unbox Goodness. Drink with Purpose. Body: From our 100% compostable mushroom packaging to the last pure drop from our ceramic filter, IDRA is committed to a zero-waste journey. Enjoy a premium experience that connects you with nature and a cleaner planet. Call to Action: Explore sustainable hydration.