Brand Tone

informative, direct, focused on pleasure and comfort, reassuring and trustworthy, playful and trendy

Brand Values

• •Quality and Performance
• •Safety and Trust
• •Pleasure and Enhanced Intimacy
• •Variety and Choice
• •Discretion

Best Practices

• •Prioritize Clarity and Honesty: Clearly communicate product benefits, ingredients, and usage without over-promising. Be transparent about what the product does and doesn't do.
• •Focus on the User's Experience: Frame copy around how the product enhances comfort, pleasure, and confidence for the user. Use language that resonates with their desires and potential concerns.
• •Maintain a Reassuring and Trustworthy Voice: Consistently highlight safety aspects (condom/toy compatibility, hypoallergenic properties, doctor recommendations where applicable) to build and maintain customer trust.
• •Use Inclusive and Respectful Language: Ensure that all copy is welcoming and respectful to a diverse audience, avoiding any language that could be alienating or judgmental.
• •Balance Information with Enticement: While providing necessary details, also evoke the positive emotions and sensations associated with intimacy and the use of lubricants. Use descriptive words that appeal to the senses (e.g., "silky," "smooth," "velvety," "warming").

Social Perception

Customers generally perceive ID Lubricants as a reliable brand offering effective products. Reviews often mention the "natural feel," "long-lasting" properties, and ease of cleaning for water-based options. Silicone-based lubes are praised for their longevity. The brand is often described as providing good value for money, especially in larger volume options. Many users appreciate that the products are non-sticky and don't leave residue.

Copy Examples

• •Experience blissful comfort and heightened sensations. ID Glide is doctor-recommended and designed for a natural, long-lasting feel. Safe for all your intimate moments.
• •Unlock enduring pleasure with ID Millennium. Our premium silicone formula offers an ultra-slick, long-lasting glide that won’t quit. Waterproof and ready for adventure.
• •Sensitive skin? We've got you covered. ID Velvet is a luxurious, hypoallergenic silicone lubricant designed for smooth, irritation-free intimacy. Pure indulgence, pure comfort.
• •Add a spark to your play. ID Pleasure delivers a thrilling tingling sensation combined with our trusted silky-smooth lubrication. Elevate your experience.
• •Taste the fun! ID Frutopia offers a delicious range of flavored lubricants, perfect for spicing things up. All the pleasure, none of the stickiness. Condom-friendly and worry-free.