Brand Tone

Knowledgeable & Expert, Service-Oriented & Caring, Trustworthy & Established, Friendly & Approachable, Classic & Refined

Brand Values

• •Quality
• •Personalized Service
• •Inclusivity
• •Expertise
• •Trust & Reliability
• •Customer Satisfaction

Best Practices

• •Prioritize "Service" and "Guidance": Always frame product descriptions and communications around how ID Lingeri helps and guides the customer. Use phrases like "we can help you find," "our experts recommend," "personalized advice."
• •Emphasize Quality and Expertise: Regularly mention the quality of brands stocked and the knowledge of the staff. Highlight the years of experience (since 1984) to build trust.
• •Maintain a Respectful and Inclusive Voice: Ensure language is welcoming to women of all ages, sizes, and needs. When discussing sensitive products like breast prostheses, use empathetic and clear language.
• •Keep it Classic and Elegant, Not Overly Trendy: While showcasing new arrivals, the language should remain sophisticated and focused on comfort, fit, and timeless style rather than fleeting trends or overtly sexualized phrasing.
• •Be Approachable and Human: Even in online interactions, maintain a friendly and personal touch. Respond to queries with warmth and a genuine desire to assist, reflecting the in-store experience. Use "we" and "us" to foster a connection.

Social Perception

A Specialist Retailer, High-Quality Provider, Customer-Centric, Traditional & Reliable, Supportive

Copy Examples

• •Headline: Find Your Perfect Comfort & Confidence. Body: At ID Lingeri, we've been helping women discover lingerie that feels as good as it looks since 1984. Our experienced team offers personalized guidance to ensure you find the ideal fit and style, because you deserve to feel beautiful every day. Visit us in Roskilde or explore our collection online. Call to Action: Shop Now & Experience the ID Lingeri Difference.
• •Headline: More Than Just Lingerie – It's a Personal Experience. Body: Looking for expert advice and a welcoming atmosphere? ID Lingeri is your dedicated specialist for beautiful lingerie, swimwear, and supportive breast prostheses. We believe in quality you can feel and service that cares. Call to Action: Discover Your Fit Today.
• •Headline: Quality Brands, Timeless Styles, Expert Guidance. Body: From PrimaDonna to Marie Jo, ID Lingeri brings you a curated selection of the finest lingerie and swimwear. We're passionate about helping you find pieces that offer exceptional comfort, support, and elegance. Our specialists are here to assist you. Call to Action: Explore Our Collections.
• •Headline: Decades of Dedication to Your Comfort. Body: For nearly 40 years, ID Lingeri has been committed to providing exceptional lingerie and personalized service. We understand every woman is unique, and we’re here to help you find styles that celebrate you. Call to Action: Get Expert Advice – Contact Us or Visit Our Store.
• •Headline: Feel Supported, Inside and Out. Body: Whether you're seeking everyday comfort, a special occasion piece, or compassionate guidance for breast prosthesis fitting, ID Lingeri offers a discreet, respectful, and expert service. We ensure you have access to the best options with understanding care. Call to Action: Learn More About Our Specialized Services.