Brand Tone

Elegant, Sophisticated, Trustworthy, Reliable, Customer-centric, Approachable, Traditional, Heritage-focused, Passionate, and Proud.

Brand Values

• •Quality
• •Finnish Craftsmanship & Domesticity
• •Individuality & Personalization
• •Tradition & Family
• •Trust & Integrity
• •Customer Focus
• •Responsibility & Ethics

Best Practices

• •Emphasize Heritage and Family Roots: Consistently weave in the story of Laatukoru as a Finnish family business since 1972. This builds trust and emotional connection.
• •Highlight Finnish Craftsmanship & Quality: Always spotlight the "Made in Finland" aspect of the Silván collection and the superior quality of materials (e.g., recycled gold, specific diamond grades). This reinforces their unique selling proposition.
• •Use Elegant and Evocative Language: Choose words that convey sophistication, timelessness, and the emotional significance of jewelry (e.g., "enduring beauty," "precious occasions," "lasting quality," "symbol of love").
• •Maintain a Trustworthy and Transparent Voice: Clearly state ethical sourcing practices (conflict-free diamonds, recycled materials) and guarantees. Be straightforward and informative about products and services.
• •Showcase Customer Stories and Testimonials (where appropriate): Integrating positive customer experiences in a subtle way can reinforce trust and the brand's customer-centric approach.

Social Perception

Positive Customer Experiences, Respected Retailer, High-Quality Products, Reliable & Trustworthy, Good Employer.

Copy Examples

• •Laatukoru: Generations of Finnish Craftsmanship, Timeless Elegance. Since 1972, our family has been dedicated to crafting and curating exceptional jewelry and timepieces. Discover the enduring beauty of our Finnish-made Silván collection, where tradition meets contemporary design.
• •Your Moments, Our Masterpieces. The Silván Diamond Collection. Each Silván diamond is ethically sourced and meticulously set by our skilled goldsmiths in Hyvinkää, Finland. Celebrate life's most precious occasions with a symbol of lasting quality and Finnish heritage.
• •More Than a Watch, A Legacy. Explore Our Curated Timepieces. From iconic international brands to timeless classics, find a watch that speaks to your story. At Laatukoru, we offer expert advice and a commitment to quality that stands the test of time.
• •The Promise of Finnish Purity: Silván Engagement Rings. Handcrafted with recycled gold and conflict-free diamonds, a Silván ring is a testament to love and responsible artistry. Begin your forever with a piece as unique as your bond.
• •Experience the Laatukoru Difference: Expertise, Elegance, Ethics. For over 50 years, Laatukoru has been synonymous with trust and exceptional service. Visit our stores or explore online to find jewelry that's not just beautiful, but built on a legacy of Finnish passion.