Brand Tone

Professional & Knowledgeable, Approachable & Inspiring, Conscious & Caring, Innovative & Forward-Thinking

Brand Values

• •Quality & Performance
• •Innovation
• •Sustainability & Responsibility
• •Education & Partnership
• •Customer-Centricity (Hair Health & Satisfaction)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone (e.g., Professional yet Approachable, Conscious, Inspiring), key messaging points, 'do's and don'ts' for language, and the brand's core values to ensure everyone writing copy is aligned.
• •Prioritize Benefit-Driven Language Rooted in Values: Always connect product features to tangible benefits for the user (e.g., 'Our vegan formula not only gives incredible shine but also supports a healthier planet'). Highlight how IdHAIR products help achieve a 'nice hair day' through quality and care.
• •Educate and Empower: Share knowledge generously. Use copy to explain ingredients, offer styling tips, and demystify hair care, positioning the brand as a helpful expert.
• •Maintain Authenticity in Sustainability Messaging: Be transparent about eco-friendly practices. Instead of vague claims, provide specific examples (e.g., 'bottles made with recycled plastic,' 'ammonia-free color'). This builds trust and resonates with conscious consumers.
• •Engage and Inspire: Use inviting language, ask questions, and encourage interaction (e.g., sharing results with a hashtag). Reflect the 'Have a nice hair day!' ethos by keeping the tone positive and uplifting. Ensure that even professional-focused copy still feels accessible and supportive.

Social Perception

Trusted & Reputable, Professional Grade for Consumers, Eco-Conscious Choice, Effective Solutions, Modern & On-Trend

Copy Examples

• •Headline: Unlock Your Best Hair Day, Every Day. Body: At IdHAIR, we blend Danish innovation with a passion for healthy hair. Our expertly crafted, sustainable formulas are loved by stylists and designed for you. Discover the difference quality ingredients and conscious care can make. #idhairdk #HaveANiceHairDay
• •Headline: Salon Performance, Naturally. Body: Experience vibrant color and flawless style without compromise. IdHAIR’s professional-grade products are packed with nature's best, many vegan and cruelty-free, because we believe in beauty that’s kind to your hair and the planet. Explore the Elements Xclusive range.
• •Headline: More Than Just Styling – It's Hair Care Reimagined. Body: From our iconic waxes to our nourishing treatment lines, every IdHAIR product is born from a stylist’s expertise and a commitment to innovation. We’re dedicated to helping you achieve not just a look, but truly healthy, beautiful hair. What's your hair goal today?
• •Headline: Consciously Crafted. Beautifully You. Body: Join the movement towards sustainable beauty. IdHAIR is proud to use recycled packaging and prioritize eco-friendly ingredients, so you can feel as good about your choices as you do about your hair. #SustainableHaircare #DanishDesign
• •Headline: Your Hair's Best Partner – From Salon to Home. Body: For over 35 years, IdHAIR has been the trusted partner of hairdressers worldwide. Now, bring that professional touch to your daily routine with products designed for ultimate performance and hair vitality. Let us guide you to your perfect hair solution.