Brand Tone

Professional, Authoritative, Trustworthy, and Reassuring.

Brand Values

• •Trust
• •Security & Privacy
• •Innovation
• •Customer Satisfaction & Support
• •Ethical Conduct
• •Clarity
• •Passion & Excellence

Best Practices

• •Maintain Authority with Clarity: Use clear, concise language. Avoid overly technical jargon when speaking to a general audience, but demonstrate expertise by being precise and informative. Explain complex threats and solutions in an accessible way.
• •Emphasize Trust and Security: Consistently weave in messages of security, reliability, and ethical data handling. Use trust-building elements like guarantees, testimonials (where appropriate and with consent), and references to expertise.
• •Be Reassuring, Not Alarmist: While it's important to educate about risks, the overall tone should be reassuring, focusing on solutions and support rather than solely on fear. Empower users by showing them how they can be protected.
• •Professionalism Across All Channels: Ensure all communications, from website copy to social media updates and customer service interactions, maintain a professional demeanor. This includes grammar, spelling, and a respectful approach.
• •Proactive and Supportive Language: Highlight the proactive nature of the services (e.g., "proactive monitoring," "early alerts") and the supportive aspect of recovery ("dedicated advocates," "we're here to help"). This conveys a sense of vigilance and care.

Social Perception

Established & Legitimate, Expert in Breach Response, Comprehensive Protection, Mixed but Generally Positive Service Experience, Commitment to Privacy

Copy Examples

• •Headline: In an uncertain digital world, IDX offers unwavering protection. Your privacy, secured. Body: With advanced threat detection and a 100% identity recovery guarantee, trust IDX to be your steadfast shield against identity theft. We monitor, we alert, we restore.
• •Social Media Post: Data breaches are on the rise. Don't wait until it's too late. IDX provides expert-driven identity theft protection and proactive privacy solutions. Learn how we safeguard millions: [Link to website] #IDXPrivacy #IdentityProtection #Cybersecurity
• •Email Subject: Your Digital Security is Our Priority. Body: At IDX, we understand the value of your personal information. Our comprehensive suite of services, from dark web monitoring with CyberScan™ to dedicated recovery specialists, is designed to give you complete peace of mind. Secure your identity today.
• •Website Banner: Protecting Your Identity, Restoring Your Peace of Mind. Caption: IDX combines cutting-edge technology with expert human support to offer unparalleled identity protection. Trusted by over 40 million individuals and leading organizations.
• •Advertisement Slogan: IDX: Proactive Defense. Proven Recovery. Absolute Trust.