Brand Tone

Trustworthy, Reliable, Sustainable, Eco-conscious, Approachable, Customer-focused, Knowledgeable, Tech-savvy, Modern, Clean, Engaging, and Direct

Brand Values

• •Sustainability
• •Quality & Reliability
• •Customer Satisfaction
• •Expertise
• •Accessibility

Best Practices

• •Weave the "green choice" and eco-friendly message into product descriptions, social media posts, and company information. Use terms like "sustainable," "eco-conscious," "refurbished for the future."
• •Consistently mention the 3-year warranty, expert technicians, and thorough testing processes. Use confident and reassuring language.
• •Especially in customer interactions and FAQs. Language should be clear, straightforward, and supportive. Avoid overly technical jargon where possible, or explain it simply.
• •Use precise language when referring to Apple products and their features, demonstrating knowledge. Content can include tips for Apple users, comparisons, or highlighting specific benefits of different models.
• •While TikTok content can be more informal and trend-driven, the underlying message of quality repair and the value of extending device life (sustainability) should still be present. LinkedIn will be more formal and business-oriented, focusing on the company's mission and values.

Social Perception

Positive, Eco-friendly Choice, Specialized Apple Expert

Copy Examples

• •Love Apple? Love the Planet? Choose iDevice.dk for refurbished iPhones, iPads, and Macs with a 3-year warranty. Smart for you, smart for Earth.
• •Cracked screen? Don't discard, repair! ♻️ Our expert technicians at iDevice.dk bring your beloved Apple devices back to life. Get a quote today and make the sustainable choice!
• •Experience the power and elegance of the iPhone 13, meticulously refurbished by iDevice.dk. Every device is rigorously tested and backed by our 3-year warranty, offering you peace of mind and a greener way to own Apple.
• •Watch us give this MacBook a new lease on life! 💻✨ #iDeviceDK #AppleRepair #SustainableTech #TechRefresh
• •At iDevice.dk, we believe in a circular economy for tech. Founded on principles of sustainability and a passion for Apple, we offer expertly refurbished devices and reliable repairs, helping you make choices that are both economically and environmentally sound.