Brand Tone

Empowering, Collaborative, and Insightful

Brand Values

• •Human-Centeredness
• •Creativity in Everyone
• •Learning by Doing
• •Collaboration
• •Optimism and Purpose

Best Practices

• •Lead with the "Why"
• •Use "You" and "We"
• •Translate Features into Feelings of Empowerment
• •Tell Authentic Stories
• •Maintain a Curious and Optimistic Voice

Social Perception

The public perception of IDEO U is largely positive, benefiting immensely from its association with IDEO, which lends it immediate credibility and authority. Customers often find the experience inspiring and transformative, especially for those transitioning into design or seeking creative methodologies. However, some experienced practitioners find the courses too introductory or shallow for the price, with value seen more in structured thinking and inspiration than deep technical skill-building, and note the lack of one-on-one feedback.

Copy Examples

• •The world's biggest challenges won't be solved in silos. They'll be solved together. Our Human-Centered Service Design course is built on collaboration, giving you the tools to unite teams and create solutions that truly serve people. Ready to build the future, together? Link in bio. #IDEOU #DesignThinking #Collaboration #Innovation
• •It ’s not about having the answers. It ’s about asking the right questions.
• •Don't Just Adapt. Lead the Change. Gain the skills and creative confidence to solve complex problems and design a more innovative future. Explore our courses. Start Learning
• •Your next career move isn't a new title —it's a new mindset. The IDEO U Business Innovation Certificate equips you to move from strategy to action, turning market uncertainty into an opportunity for growth. Learn the human-centered methods that drive real-world results. Invest in your team's creative leadership today.
• •A great idea is only as powerful as the story you tell. Move beyond data points and slide decks. In this course, you ’ll learn to craft and deliver compelling narratives that capture hearts and minds, rally teams, and turn your vision into action. Because influence isn't about authority —it's about connection.