Brand Tone

Sentimental & Emotional, Personal & Relatable, Elegant & Refined, Approachable & Friendly, Playful & Trendy

Brand Values

• •Personalization & Individuality
• •Emotional Connection
• •Quality Craftsmanship
• •Customer Satisfaction
• •Memory Making & Storytelling

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Sentimental, Personal, Elegant, Approachable) and values. Include "do's and don'ts" for language, specific words to use or avoid, and examples. This ensures anyone writing for the brand is aligned.
• •Focus on Storytelling: Consistently weave narratives into the copy. Whether it's a customer's story (with permission), the story of a design's inspiration, or the imagined story of the person who will wear the piece, storytelling reinforces the emotional connection.
• •Use "You-Focused" Language: Address the customer directly ("Wear *your* story," "A gift as unique as *your* love"). This makes the copy feel more personal and less like a generic broadcast.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style of the platform. For example, the elegant imagery on Instagram should be paired with equally refined (yet emotional) copy. The playful TikToks can have more casual, punchy text.
• •Listen and Adapt (Slightly): While consistency is key, pay attention to how customers talk about the brand and the language they use in reviews and comments. Subtly incorporating some of this natural language can make the brand feel more authentic and connected to its community, without losing its core voice. Regularly review social media interactions to ensure the brand's responses also reflect the desired tone.

Social Perception

Positive, Trusted, Emotionally Resonant, Gift-Oriented, Aesthetically Pleasing

Copy Examples

• •Headline (Website/Ad): "Wear Your Story. Engrave Your Moments with Identim."
• •Instagram Caption: "Sun-kissed skin and a necklace that whispers your unique tale. ✨ Our personalized pieces are more than just jewelry; they're a reminder of who you are and the moments that matter most. Tap to create yours. #IdentimJewelry #MyStoryInGold #PersonalizedPerfection"
• •Email Subject Line (Promotion): "A Gift as Unique as Your Love Story ❤️ Personalized by Identim."
• •TikTok Video Idea & Caption: *Video: Quick transition video showing a plain necklace, then it being engraved with a name/date, then worn by a smiling person.* Caption: "From blank canvas to treasured keepsake. ✨ That’s the Identim magic! What story would you engrave? #Identim #EngravedJewelry #StorytellingJewelry #TikTokMadeMeBuyIt"
• •Product Description Snippet: "Crafted with love and precision, each Identim piece is a testament to your individual journey. Let this engraved [Product Name] be a timeless emblem of a cherished memory, a whispered promise, or a declaration of love, beautifully made to be uniquely yours."