Brand Tone

Inspirational, Accessible, and Trustworthy

Brand Values

• •Customer-Centricity & Service
• •Quality and Affordability
• •Trend-Consciousness
• •Heritage and Family
• •Sustainability (Practical)

Best Practices

• •Always Lead with "Gezelligheid": Whether writing a product description or a social media post, frame the copy around the feeling of warmth, coziness, and home. Use inviting and friendly language.
• •Balance "Trendy" with "Timeless": While highlighting current trends (e.g., "industrial," "bohemian"), also emphasize the quality and lasting appeal of the products. This reinforces the brand's value proposition of offering both style and substance.
• •Tell the Family Story: Subtly weave the brand's heritage as a family business into the copy, especially in "About Us" sections, email campaigns, and brand-focused ads. This builds trust and differentiates Idecoratie from larger, faceless retailers.
• •Be Helpfully Inspirational: Don't just sell a product; sell a vision. Use blogs and social media captions to offer practical advice and styling tips. This positions the brand as an expert and a helpful partner in the customer's decorating journey.
• •Keep it Simple and Clear: The brand's tone is accessible, so avoid overly complex jargon. Ensure that all essential information as in shipping, returns, and the promise of great service as is communicated clearly and confidently across the website and in all marketing materials.

Social Perception

highly reliable and customer-friendly

Copy Examples

• •Your new favorite spot is waiting. Imagine unwinding here after a long day. Our collection of armchairs blends timeless comfort with the rustic charm your home deserves. Find your perfect match. #Idecoratie #Woonkamer #LandelijkeStijl #GezelligWonen
• •Light Up Your Life with Style. From bold industrial pendants to subtle, rustic table lamps, the right lighting transforms a house into a home. For nearly 30 years, our family has been curating the finest collections for yours. Discover our new lighting and enjoy free shipping over 50.
• •Welcome Home to Idecoratie. Inspired by trends, built on quality. For over 25 years, we've brought trendy and industrial-style furniture to homes across the country. Shop the look and create a space you love.
• •Hi [Name], ready for a cozier home? This week on the blog, we're sharing our top 5 tips for creating that warm, inviting "gezellig" feeling—from the perfect throw pillow to smart lighting tricks. Get inspired and bring the warmth in. [Read the Blog]
• •The heart of your home deserves a centerpiece. Crafted from rich, durable wood, this dining table combines robust industrial design with a warm, rustic finish. It's more than just a table; it's the future site of family dinners, late-night talks, and cherished memories. Built to last and designed to impress.