Brand Tone

Empowering, Supportive, and Organized

Brand Values

• •Empowerment
• •Clarity & Focus
• •Productivity
• •Accessibility & Inclusivity
• •Quality & Practicality

Best Practices

• •Lead with the Benefit: Always start by addressing a customer's pain point or aspiration. Instead of saying "This planner has 10 sections," say "Organize every part of your life with 10 dedicated sections."
• •Use Empowering Verbs: Begin sentences with strong, action-oriented verbs like "Unlock," "Master," "Transform," "Achieve," and "Create." This reinforces the brand's value of empowerment.
• •Maintain a Supportive Voice: When discussing challenges (like ADHD or business stress), use empathetic and understanding language. Phrases like "We designed this for you," "Find your focus," and "Built to reduce overwhelm" create a strong customer connection.
• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., Clarity, Focus, Structure, Flow, Intentional) and off-brand words (e.g., Cheap, Messy, Complicated) to guide all content creators.
• •Be Clear and Structured: Ensure all copy—from product descriptions to social media posts—is easy to read. Use short paragraphs, bullet points, and bold text to highlight key benefits, mirroring the organizational nature of the products themselves.

Social Perception

Overwhelmingly positive; perceived as offering high-quality products and effective solutions, and is trustworthy.

Copy Examples

• •Clarity in every click. Transform your scattered thoughts into structured success with digital planners designed for a focused mind.
• •Feeling overwhelmed is optional. Our ADHD-Friendly Digital Planner is designed to work *with* your brain, not against it. Swap chaos for calm and finally focus on what matters. #ADHDorganization #DigitalPlanner #FocusMode
• •Your next great idea is waiting. Meet the new Business Pro Planner.
• •Go beyond the page. Our Digital Reading Journal isn't just for tracking titles—it's a space to explore new worlds, connect with characters, and capture your thoughts. Document your literary journey and turn reading into a richer, more mindful experience.
• •Stop letting your goals live only in your head. From daily tasks to big dreams, ideatherapy4u gives you the tools to plan, track, and achieve. Get 15% off your first digital planner and start building your future, today.