Brand Tone

Warm, Artisanal, and Personal

Brand Values

• •Uniqueness and Personalization
• •Craftsmanship and Quality
• •Customer Satisfaction
• •Family and Passion
• •Making Memories

Best Practices

• •Tell Your Story: Consistently weave in elements of the brand's origin – the family passion, the garage beginnings, the commitment to handmade quality. This reinforces authenticity and a personal connection.
• •Focus on Emotion and Occasion: Use language that evokes the feelings associated with special events (joy, love, celebration, remembrance). Highlight how the products enhance these moments.
• •Emphasize Craftsmanship and Uniqueness: Regularly use terms like "handmade," "artisanal," "crafted with care," "Made in Italy," "personalized," and "unique" to reinforce the brand's core values.
• •Maintain a Warm and Approachable Voice: Even in more formal communications, keep the tone friendly, helpful, and personal. Address customers directly and show appreciation.
• •Showcase Customer Happiness (with permission): Incorporate snippets of positive customer testimonials or user-generated content (if available and with consent) to let satisfied customers speak to the brand's quality and service, reinforcing the positive perception.

Social Perception

Highly Positive (Based on Website Reviews): Customers who have left reviews on the Idea's Cottage website perceive the brand as reliable, offering high-quality, beautiful, and well-crafted products. They appreciate the attention to detail, fast shipping, and excellent customer service. Trusted for Special Occasions: The reviews indicate that customers trust Idea's Cottage for important life events, relying on them for items like personalized Christmas decorations and wedding supplies. Artisanal and Unique: The handmade nature and customization options likely lead to a perception of the brand as a provider of unique, artistic items rather than mass-produced goods.

Copy Examples

• •Headline for Wedding Favors: Crafted by hand, cherished forever. Discover unique, personalized wedding favors that tell your love story. #IdeasCottage #HandmadeWithLove #WeddingKeepsakes
• •Instagram Post for New Baby Gift: Welcome a little one with a gift as unique as they are. Our handcrafted wooden keepsakes are personalized to celebrate new beginnings. Made in Italy, with love. #NewBaby #PersonalizedGift #IdeasCottageFamily
• •Facebook Ad for Christmas Ornaments: Make this Christmas truly yours. Explore our collection of artisanal wooden ornaments, ready to be personalized with your family's special touch. Quality craftsmanship for a magical holiday. #IdeasCottageChristmas #PersonalizedOrnaments #MadeInItaly
• •Product Description Snippet: Each piece from Idea's Cottage is more than just an item; it's a heartfelt creation, born from passion and crafted with the utmost care in our Italian workshop. We believe in making your special moments unforgettable with a personal touch.
• •Email Subject Line for a Promotion: A Touch of Artistry for Your Unforgettable Moments ✨ Explore Idea's Cottage.