Brand Tone

Innovative, Inspiring, Collaborative, Professional yet Accessible, Enthusiastic, Solution-Oriented

Brand Values

• •Innovation
• •Collaboration
• •Creativity
• •Productivity
• •Quality and Performance
• •Transformation
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the specific characteristics of IdeaPaint's tone (e.g., innovative, inspiring, collaborative, professional yet accessible, enthusiastic). Include examples of "do's and don'ts" for language, word choice, and sentence structure. This guide should be the go-to resource for anyone creating content.
• •Focus on Benefits, Not Just Features: While the technology is innovative, always tie product features back to the core benefits for the user: enhanced creativity, better collaboration, increased productivity, and the transformation of their space. Use active, empowering language.
• •Show, Don't Just Tell, with Stories: Incorporate customer testimonials, case studies, and user-generated content examples in your copy. Stories of real-world application make the benefits tangible and reinforce the collaborative and innovative spirit of the brand.
• •Use Keywords Consistently but Naturally: Integrate terms like "collaboration," "creativity," "innovation," "productivity," "transform," and "brainstorming" naturally within the copy. This reinforces brand values and improves SEO.
• •Maintain an Optimistic and Forward-Looking Perspective: The copy should reflect the excitement and potential that IdeaPaint products unlock. Focus on possibilities, solutions, and the positive impact of bringing ideas to life. Even when addressing potential pain points (like limited space), frame IdeaPaint as the empowering solution.

Social Perception

Positive Association with Innovation and Creativity, High-Quality, Premium Product, Enabler of Modern Work and Learning Environments, Practical and Functional, Mixed Durability/Application Concerns, Aspirational for some

Copy Examples

• •Headline: Don't Just Think Outside the Box. Write on It. Body: Your next big idea is too vast for a notepad. Unleash it on any wall, any table, any surface. IdeaPaint transforms your space into a limitless canvas for innovation. Collaborate, create, conquer. #IdeaPaint #UnleashYourWalls
• •Headline: The Wall is Your Oyster. Body: Why limit brilliance? With IdeaPaint, every surface is an opportunity. From boardroom brainstorming to classroom creativity, give your ideas the room they deserve to grow. Discover the power of a truly collaborative environment. #TransformYourSpace #CollaborationUnleashed
• •Headline: More Ideas. Less Friction. Body: IdeaPaint makes collaboration seamless. Capture thoughts as they strike, sketch solutions on the fly, and watch teamwork come alive. It’s not just paint; it’s a catalyst for creativity and productivity. Ready to activate your space? #WorkSmarter #CreativeSpaces
• •Headline: Imagine It. Write It. Achieve It. Body: Turn your vision into reality, starting with your walls. IdeaPaint provides the ultimate high-performance dry erase surface, empowering you to brainstorm, plan, and innovate without boundaries. Your ideas are big – your canvas should be too. #BigIdeas #InnovationCulture
• •Headline: Beyond the Whiteboard: The Future of Collaboration is Here. Body: Move past traditional limits with IdeaPaint. Our advanced dry erase coatings and wallcoverings integrate seamlessly into any design, transforming everyday surfaces into dynamic hubs for interaction and ideation. It's time to paint your future. #IdeaPaintEverywhere #FutureofWork