Brand Tone

Friendly, Welcoming, Community-Oriented, Proud (of Oklahoma), Enthusiastic, Fun, and Nostalgic.

Brand Values

• •Local Pride & Support
• •Community Engagement
• •Unique & Curated Selection
• •Customer Experience
• •Nostalgia & Joy
• •Resilience & Passion

Best Practices

• •Embrace "Oklahoma Speak" (Authentically): Use local slang, references, or a conversational style that feels genuinely Oklahoman, but avoid forcing it if it doesn't fit the specific message. Think warm, friendly, and a little bit folksy without being kitschy. The key is pride in Oklahoma identity.
• •Always Highlight "Local": Whether it's a product, an artist, or a community story, weave in the "local" angle. This reinforces a core brand value and resonates with the target audience.
• •Inject Enthusiasm and Positivity: Copy should reflect the vibrant and cheerful atmosphere of the store. Use positive language, exclamation points where appropriate, and convey a genuine passion for the products and the community.
• •Tell Stories, Don't Just Sell Products: Share the stories behind the local artisans, the inspiration for unique products, or the history and culture of Oklahoma. This creates a deeper connection with the audience.
• •Maintain a Consistent Voice Across Platforms: While the specific content format might change (e.g., playful on TikTok, more descriptive on Facebook), the underlying friendly, community-focused, and Oklahoma-proud tone should remain consistent. Create a simple style guide with key voice attributes and "words we use/don't use."

Social Perception

Ida Red is widely perceived as a beloved local institution and a go-to destination for unique Oklahoma-themed gifts and products. It's seen as a strong supporter of the local economy and artisan community.

Copy Examples

• •More than just a store, we're Oklahoma's treasure chest! 🤠 From quirky gifts to locally-made gems, find a piece of Sooner State heart in every corner. #IdaRed #ShopLocalOK #OklahomaProud
• •Fresh off the local maker's bench! ✨ This beautiful [Product Type] by [Artisan Name] is a little piece of Tulsa talent you can take home. Come grab yours and support Oklahoma creativity! #IdaRedFinds #SupportLocalArt #TulsaLove
• •Remember these? 😉 Take a sweet trip down memory lane with our classic candy selection and fun, retro-inspired goodies. Warning: may cause spontaneous smiles! #IdaRedNostalgia #TulsaFun #SweetTreats
• •We love our Tulsa community! That's why [Percentage]% of all [Product/Event] sales this week go to [Local Charity Name]. Shop with heart and help us give back! ❤️ #IdaRedGivesBack #TulsaCommunity #MakeADifferenceOK
• •Can't make it to the store? No worries! Our little corner of Oklahoma goodness is online too. Browse unique gifts, apparel, and more from the comfort of your couch. We'll even ship a smile right to your door! 😊 [Link to website] #IdaRedOnline #OklahomaGoods #ShopSmallFromHome