Brand Tone

calm, thoughtful, and appreciative of quality and nature

Brand Values

• •Sustainability: Prioritizing natural, eco-friendly materials and sustainable production methods.
• •Quality Craftsmanship: Valuing well-made items and handcrafted products.
• •Timeless Design: Believing in design that is lasting and not merely trendy.
• •Nordic Heritage/Simplicity: Rooted in Scandinavian design principles of simplicity, functionality, and natural beauty.
• •Ethical Production: Ensuring fair practices in their supply chain, such as SA8000 certification for some producers.
• •Customer Well-being: Creating products that contribute to a pleasant and comfortable home environment.

Best Practices

• •Emphasize Natural Materials and Sustainability: Always highlight the use of linen, wool, organic cotton, and other natural/eco-friendly materials. Detail the sustainable and ethical aspects of production whenever relevant.
• •Use Calm, Evocative Language: Choose words that convey serenity, simplicity, timelessness, and a connection to nature (e.g., gentle, authentic, enduring, handcrafted, earthy, harmonious).
• •Focus on "Feeling" and Well-being: Connect the products to the emotional benefits they bring – comfort, peace, creating a welcoming home, feeling good to live with.
• •Maintain a Refined and Thoughtful Voice: Avoid overly casual slang, hype, or aggressive sales tactics. The tone should be respectful, knowledgeable, and subtly confident in the brand's quality and design philosophy.
• •Tell the Story of Nordic Design and Craftsmanship: Briefly incorporate elements of Scandinavian design principles (functionality, minimalism, connection to nature) and the care that goes into creating the products.

Social Perception

Anno Collection was generally perceived as a reputable Finnish brand offering high-quality, aesthetically pleasing home goods with a strong emphasis on natural materials and Scandinavian design. It appealed to consumers who valued sustainability, timeless style, and a connection to nature in their home decor. The brand had a loyal customer base that appreciated its distinct design language and quality products. The news of its closure was likely met with disappointment by its customers, especially those who valued its commitment to natural materials and local design.

Copy Examples

• •Headline: Embrace Timeless Nordic Living. Body: Discover the Anno Collection – where natural materials and thoughtful design come together to create a home that feels truly yours. Sustainable, beautiful, and made to last. Call to Action: Explore the Collection
• •Headline: The Art of Simple Beauty. Body: At Anno, we believe in the quiet elegance of simplicity. Our home essentials, crafted from the finest linen, wool, and organic cotton, bring a touch of nature's calm into your everyday. Call to Action: Find Your Piece of Serenity
• •Headline: Woven with Care, Designed for Life. Body: From our hand-crafted rugs to our soft, breathable bedding, every Anno product is a testament to quality and ethical craftsmanship. Create a space you’ll love to live in, year after year. Call to Action: Shop Sustainably
• •Headline: Feel Good To Live With. Body: Anno Collection is more than just home decor; it's a feeling. It’s the comfort of natural textures and the peace of a thoughtfully designed space. Experience the Nordic way of living. Call to Action: Discover Anno
• •Headline: Your Home, A Natural Sanctuary. Body: Let the serene beauty of Finnish design transform your home. Anno offers timeless pieces made from sustainable materials, helping you build a personal haven, piece by piece. Call to Action: Curate Your Sanctuary