Brand Tone

Inspirational, Energetic, and Community-Focused

Brand Values

• •Passion
• •Community
• •Excellence & Discipline
• •Inclusivity
• •Joy & Self-Expression

Best Practices

• •Lead with Passion and Energy: Always start with active, inspiring language. Use words like "unleash," "ignite," "discover," "transform," and "feel." The copy should reflect the physical and emotional energy of dance.
• •Reinforce "Community" in Every Message: Consistently use terms like "iDance Family," "community," and "together." Frame announcements and celebrations as shared experiences. Ask questions to engage the community and encourage interaction.
• •Balance Aspiration with Inclusivity: Showcase high-level, polished performances to inspire students, but always follow up with messaging that emphasizes that everyone is welcome, regardless of their starting point. Use phrases like "For all ages and levels" and "Your journey starts here."
• •Embed the Tagline's Essence: While you don't have to use the full tagline "Donde la pasión se convierte en movimiento" every time, its core ideappassion transforming into movementppshould be a recurring theme. Write about dance as an emotional outlet and a form of storytelling.
• •Maintain a Consistent Visual and Textual Voice: Ensure the energetic, clean, and modern aesthetic of your visuals is matched by the copy. Use emojis (✨, 🔥, 💃, 🙌) thoughtfully to add personality and energy, aligning with the vibrant brand seen on Instagram and Facebook.

Social Perception

The social perception of idance studio SV is highly positive. It is seen as a modern, high-energy, and reputable dance academy that fosters a strong sense of community. Clients perceive it as supportive and engaging, while the broader public views it as a positive and safe space.

Copy Examples

• •Instagram Post - Announcing New Class: Feel the beat. Find your fire. 🔥 Our new Urban Fusion class is here! Ready to level up your dance game? This class blends the sharp hits of hip-hop with the fluid style of contemporary. It's more than just steps; it's about telling your story. All levels welcome. Let's create, connect, and move together. Tag a friend you want to bring! #idanceSV #DondeLaPasionSeConvierteEnMovimiento #UrbanFusion #DanceCommunity
• •Facebook Ad - Targeting Parents: More than a class. It's a community. At idance studio, your child will discover more than just dance steps. They'll find confidence, discipline, and a supportive family of friends who share their passion. We build great dancers and even better people. Visit our website to book a trial class today! #idanceFamily #ElSalvador #PassionInMovement
• •Website Welcome Banner: Welcome to iDance. This is where your passion finds its rhythm. Where dedication builds excellence. Where you find your community. Join us and transform your movement into art.
• •Instagram Story - Behind the Scenes: The secret ingredient? Hard work mixed with a lot of joy. ✨ #iDanceFamily #PracticeMakesProgress
• •Email Newsletter - Monthly Update: Subject: What's new at the studio? Passion in every step! Body: Hi [Name], this month we celebrated incredible growth, with our teams pushing their creative limits! From mastering new choreography to cheering each other on, the energy has been electric. We believe every dancer has a unique voice, and we're here to help them shout it from the stage. Ready to see what you're capable of? #idanceSV