Brand Tone

Artistic, Comfort-focused, and Authentic

Brand Values

• •Design & Aesthetics
• •Craftsmanship & Quality
• •Comfort & Joy
• •Authenticity
• •Made in India
• •Community Empowerment & Ethical Practices

Best Practices

• •Develop a "Voice and Tone" Guide: Document IDAM's specific voice characteristics (e.g., artistic, authentic, joyful, comforting) and tone variations for different contexts (e.g., celebratory for new launches, empathetic for customer service). Include approved vocabulary, "words we use/don't use," and examples.
• •Emphasize "Handcrafted" and "Artistic" Origins: Consistently weave in phrases that highlight the unique design process (e.g., "hand-illustrated," "artisan-crafted," "original prints") to reinforce authenticity and the artistic value.
• •Focus on Sensory Experience and Emotion: Use descriptive language that evokes feelings of comfort, joy, and the tactile pleasure of the materials. Words like "soft," "cozy," "vibrant," "joyful," "serene" can be powerful.
• •Maintain an Approachable and Positive Style: Continue the "HELLO YOU!" spirit where appropriate. Keep language clear, welcoming, and focused on the positive impact of the products on the customer's life.
• •Ensure Visuals and Text are Aligned: The beautiful, artistic nature of the products is a key selling point. Ensure that the copy always complements and enhances the visual storytelling on the website and social media, creating a cohesive and immersive brand experience.

Social Perception

Customers aware of idamstore.com likely perceive it as a provider of unique, artistically designed home and lifestyle products that prioritize comfort and quality. The "Made in India" and handcrafted aspects probably appeal to those seeking authentic and less mass-produced items.

Copy Examples

• •Instagram Post for a New Bedding Collection: "Drift into dreams woven with art. Our new hand-illustrated bedding collection is here to wrap your nights in unparalleled comfort and unique design. Discover the touch of authentic craftsmanship. #IDAMComfort #ArtfulLiving #HandcraftedHome"
• •Facebook Ad for Loungewear: "HELLO YOU! Elevate your everyday moments with IDAM loungewear. Designed for ultimate comfort, crafted with joy. Because your comfort deserves to be beautiful. Shop now and feel the difference. #IDAMStore #ComfortAndJoy #EverydayLuxury"
• •Website Banner for Cushions: "Add a touch of art, a whole lot of comfort. Our embroidered cushions, born from original hand-illustrations, are ready to bring your spaces to life. Crafted with care, designed for joy. Explore the collection. [Shop Now Button]"
• •Email Subject Line for a Sale: "Artistic Comfort Just For You ✨ | Special Savings Inside!" Email Body Snippet: "At IDAM, we believe in making everyday life more beautiful and comfortable. For a limited time, bring home our hand-illustrated designs and feel the authentic touch of craftsmanship with [discount]% off select items..."
• •Product Description Snippet (for a Quilt): "Each stitch tells a story, each print a moment of joy. Our [Product Name] quilt, a masterpiece of screen printing and soft cotton, promises not just warmth, but a daily embrace of art and comfort. Handcrafted in India, designed for your life."