Tono de Marca

Friendly, educational, encouraging, warm, personal, positive, playful, and creative, aiming to empower both children and adults while making learning enjoyable.

Valores de Marca

• •Musical Education
• •Empowerment and Self-Confidence
• •Joy and Creativity
• •Family and Community
• •Preservation of Tradition

Mejores Prácticas

• •Always be encouraging and positive, empowering and uplifting the audience with accessible language.
• •Maintain a personal and authentic voice, sharing passion for music education through anecdotes and behind-the-scenes glimpses.
• •Focus on educational value, clearly communicating product and content benefits for children's learning and growth, and easing life for parents/educators.
• •Encourage interaction and community engagement by asking questions, inviting comments, and fostering a sense of belonging.
• •Keep it playful and fun, injecting creativity to reflect the brand's joyful nature, appealing to its primary audience of children.

Percepción Social

Perceived as a trustworthy and high-quality resource for children's music education, with Ida seen as a knowledgeable and passionate educator providing valuable and effective materials. The brand is viewed as a positive influence, helping integrate music into daily life, and fostering a strong, loyal community.

Ejemplos de Copy

• •Does your little one love to sing? Our new song, 'Side by Side,' is a joyful tune about the magic of friendship. With a catchy melody and easy-to-learn lyrics, it's perfect for playdates and classroom sing-alongs. Download the song sheet and start singing today!
• •Feeling uninspired in your daily music routine? Let's change that! Join my workshop and discover new, creative ways to bring music to your classroom. You'll leave with a toolbox of songs, games, and activities that will have your students singing, dancing, and learning with joy. No prior musical experience needed!
• •A little fingerplay can turn a waiting game into a moment of connection. Try this simple rhyme with your little one today! What are your favorite ways to bring a little music into your day? Share in the comments below! #MusicForKids #ParentingHacks
• •Hello, Autumn! Welcome the new season with our collection of fall-themed songs and activities. From playful tunes about rustling leaves to calming melodies for cozy evenings, you'll find everything you need to celebrate the beauty of autumn with your family. Explore the collection now!
• •New video alert! 🎬 Join me and Luca the turtle for a musical adventure in our latest YouTube episode. We're exploring the sounds of the forest and learning a brand new song! Perfect for a fun and educational screen time activity. Watch now: [Link]