Brand Tone

Warm, Authentic, Nature-Inspired, and Community-Focused

Brand Values

• •Natural Quality & Craftsmanship
• •Idaho Heritage & Local Pride
• •Authenticity & Integrity
• •Customer Well-being & Delight
• •Cruelty-Free & Environmentally Mindful
• •Faith and Family

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Clearly define the brand's tone (Warm, Authentic, Nature-Inspired, Community-Focused), outlining key vocabulary, preferred phrasing, and topics to emphasize or avoid. This ensures consistency across all communications.
• •Weave in the Idaho Story: Consistently connect products and brand messaging back to the inspiration of Idaho – its landscapes, lifestyle, and community spirit. Use storytelling to highlight the founders' passion and the local roots.
• •Emphasize Natural, Handcrafted Quality: Always highlight the use of natural ingredients, essential oils, small-batch production, and the "handcrafted with care" aspect in product descriptions and marketing materials.
• •Engage Authentically: Maintain a warm, personal, and appreciative tone in all customer interactions, including social media comments, email responses, and review replies, reflecting the company's community values.
• •Use Sensory and Evocative Language: Employ descriptive words that appeal to the senses (especially smell and touch) and evoke feelings of comfort, nature, and well-being, aligning with the promise to "nurture both body and mind."

Social Perception

Customers and the public generally perceive Idaho Soap Company very positively: High-Quality & Effective Products, Strong Connection to Idaho, Authentic and Trustworthy, Excellent Customer Service, Great for Gifting, Passionate Owners.

Copy Examples

• •Discover the heart of Idaho with every wash. Our handcrafted soaps blend pure, natural ingredients with the spirit of the Gem State, bringing a touch of its wild beauty to your daily routine.
• •From the Sawtooths to your shower. Experience the authentic, nature-inspired goodness of Idaho Soap Company – where every bar is made with love, local pride, and the finest essential oils.
• •Nourish your skin and soul. Our small-batch soaps are a simple luxury, crafted with care in Eagle, Idaho, to bring you moments of pure delight and the gentle touch of nature.
• •More than just clean – it's an Idaho embrace. We pour our passion for natural living and our community into every product, so you can feel good, inside and out.
• •Gift the essence of Idaho. Our beautifully curated soap stacks and gift boxes are perfect for sharing a piece of our handcrafted heritage and the refreshing scents of the mountains and meadows.