Brand Tone

Friendly and Approachable, Proudly Local (Idaho-centric), Professional and Service-Oriented (especially for corporate), Creative and Unique, Versatile (Humorous to Upscale)

Brand Values

• •Customer Satisfaction
• •Supporting Local
• •Quality and Craftsmanship
• •Personalization and Customization
• •Community Focus
• •Responsiveness and Flexibility
• •Eco-consciousness

Best Practices

• •Always Lead with "Happiness Delivered": Whether the message is for a corporate client or an individual, the underlying feeling should be about bringing joy and making someone's day. This core concept can be adapted for different contexts but should remain foundational.
• •Champion "Idaho Local": Consistently highlight the local sourcing of products and the support for Idaho businesses. This reinforces authenticity and community connection, key differentiators for the brand.
• •Balance Professionalism with Personality: For corporate communications, maintain a high level of professionalism and service detail, but don't lose the friendly, approachable "Idaho" charm that makes the brand unique.
• •Empower with Customization and Care: Emphasize the handcrafted nature and the ability to personalize. Use language that conveys attention to detail and a genuine desire to create the perfect gift.
• •Create a Style Guide for All Communications: Develop a simple internal guide that outlines key brand phrases (e.g., "Delivering Happiness," "mostly Idaho goods & flavors"), preferred adjectives (e.g., handcrafted, artfully, premium, local, friendly), and the overall voice for different platforms to ensure consistency across all team members and marketing efforts.

Social Perception

Trusted Local Provider, Go-To for Corporate Gifting, Purveyor of Thoughtful and Unique Gifts, Community-Minded

Copy Examples

• •Headline (Website/Social Media): "Send a Slice of Idaho Sunshine! ☀️ Handcrafted gift baskets brimming with local love and gourmet treats. #DeliveringHappiness #IdahoGiftBaskets"
• •Corporate Gifting Email Snippet: "Elevate your corporate gifting with Idaho GiftBaskets.net. From client appreciation to employee recognition, we deliver premium, locally-sourced gifts that make a lasting impression. Let's collaborate on a custom solution that perfectly reflects your brand. [Learn More]"
• •Product Description (Humorous Item): "Got a lovable redneck in your life? Our 'Idaho Redneck Survival Kit' is packed with goodies that’ll get a bigger laugh than a squirrel in a bird feeder! All genuine Idaho fun, delivered right to their door. 😉 #IdahoHumor #UniqueGifts"
• •About Us Snippet (Social Media): "Since 2000, our passion has been crafting joy, one Idaho gift basket at a time. We're a homegrown team dedicated to supporting local artisans and delivering happiness from our hands to yours. Thanks for choosing CGB! #SupportLocalIdaho #HandcraftedGoodness"
• •Instagram Post Caption (Showcasing a new basket): "✨ Just Dropped! ✨ Discover the 'Sawtooth Sippin' Chardonnay Celebration' basket! Featuring exquisite local wine and perfectly paired gourmet snacks, it’s an Idaho adventure for the taste buds. Artfully curated, because every gift tells a story. #NewArrival #IdahoWine #GiftIdeas #CGB"