Brand Tone

informative, community-focused, and dedicated

Brand Values

• •Advocacy
• •Preservation
• •Safety
• •Education
• •Community
• •Information
• •Stewardship

Best Practices

• •Prioritize Information and Clarity: Ensure all communications are informative, accurate, and clearly convey the IAA's mission and activities.
• •Emphasize Community and Support: Use inclusive language that fosters a sense of belonging among members and the wider aviation community. Highlight collaborative efforts and member benefits.
• •Maintain a Professional yet Passionate Voice: While maintaining a level of formality appropriate for an association, let the passion for aviation and dedication to Idaho's aviation heritage shine through.
• •Be an Advocate: Consistently reinforce the IAA's role in advocacy and the preservation of aviation facilities and rights.
• •Promote Stewardship and Responsibility: Integrate messages about safe flying practices and responsible enjoyment of Idaho's unique aviation environment.

Social Perception

a vital organization for the aviation community in Idaho. It is seen as a key player in protecting access to backcountry airstrips and promoting aviation interests within the state. Members and those in the broader aviation community appear to value its efforts in advocacy, information dissemination, and event organization. There is an appreciation for its role in maintaining the unique flying experiences Idaho offers. The association is also viewed as a collaborative entity, working with state bodies and other aviation groups.

Copy Examples

• •Headline: Protecting Your Freedom to Fly Idaho's Skies. Join the IAA. Body: From the backcountry to local airfields, the Idaho Aviation Association is your voice. We're dedicated to preserving our state's unique aviation heritage and ensuring a vibrant future for pilots. Become a member today and help us keep Idaho flying.
• •Headline: More Than Airstrips. It's Our Community. Body: Connect with fellow aviators, stay informed with 'The Flyline,' and enjoy exclusive access to resources and events. The Idaho Aviation Association: Your hub for all things aviation in Idaho.
• •Headline: Advocacy in Action: Your Rights, Our Priority. Body: The IAA actively works with public and private entities to safeguard general aviation interests. Your membership fuels our efforts to represent pilots where it matters most. Stand with us.
• •Headline: Safety First, Adventure Always. Body: Promoting safe flying practices and providing crucial educational resources are core to our mission. Explore Idaho's skies with confidence, supported by the Idaho Aviation Association.
• •Headline: Unlock Idaho's Backcountry: Exclusive Access with Your IAA Membership. Body: Gain access to our interactive airstrip map, pilot reports, and the 'Stuck 'N Stay' directory. Your adventure starts with the Idaho Aviation Association. Join today!