Brand Tone

Promotional, Informative (Product-Focused), Accessible

Brand Values

• •Convenience
• •Value/Affordability
• •Variety/Selection
• •Accessibility

Best Practices

• •Prioritize clear and concise language in product descriptions.
• •Emphasize the benefits of free shipping in all promotional materials.
• •Use persuasive language that highlights savings and deals.
• •Incorporate customer testimonials showcasing satisfaction.
• •Maintain a consistent brand voice across all channels.

Social Perception

Perceived as a convenient, affordable, and accessible online store offering a wide variety of products for the Brazilian market.

Copy Examples

• •"FRETE GRÁTIS PARA TODO O BRASIL" (FREE SHIPPING TO ALL OF BRAZIL)
• •"Air Fryer Mondial AFN-40-BI 4L – Sabor de Fritura, Sem Óleo e Sem Culpa!" (Air Fryer Mondial AFN-40-BI 4L – Fry Flavor, Without Oil and Without Guilt!)
• •Aproveite nossas ofertas exclusivas e encontre tudo o que você precisa para o seu lar! (Enjoy our exclusive offers and find everything you need for your home!)
• •Renove sua casa com os melhores produtos e preços imperdíveis! (Renew your home with the best products and unmissable prices!)
• •Não perca a oportunidade de economizar com os nossos descontos incríveis! (Don't miss the opportunity to save with our incredible discounts!)