Brand Tone

exclusive, modern, and direct

Brand Values

• •Exclusivity
• •Quality
• •Community

Best Practices

• •Always highlight the limited nature of the products in website copy, social media captions, and ads. Use phrases like "Limited Edition," "Never to be restocked," or "Only [Number] made."
• •Use short, declarative sentences. Avoid overly elaborate or flowery language. The tone should be cool and self-assured, letting the product speak for itself.
• •Prioritize high-quality, clean photography. The copy should complement the visuals, not overpower them. The aesthetic is minimalist and modern.
• •Continue using channels like Instagram DMs for communication. When posting, ask questions or use language that invites a response from your core audience.
• •Stick to keywords associated with the brand's perception, such as "streetwear," "limited," "essentials," and "quality," across all platforms to reinforce its identity.

Social Perception

A niche streetwear brand perceived as reliable and highly sought-after by its dedicated followers due to its limited-drop model.

Copy Examples

• •The wait is over. Our new [Product Name] Tee is here. Designed for the streets. Built to last. Limited run. When it's gone, it's gone forever.
• •Your uniform for the city. The [Product Name] hoodie, captured in its natural habitat. Limited pieces available now. #IcyRabbit
• •SOLD OUT. The [Product Name] was limited to 50 pieces. Congratulations to those who got one. Stay tuned for the next drop.
• •Exclusive Access: The Icy Rabbit Vault is Opening.
• •The essential tee, redefined. Made from 100% heavyweight cotton for a structured fit. Features our signature embroidered logo. Simple. Clean. Essential. Strictly limited quantities.