Brand Tone

Helpful, Celebratory, Customer-Focused, Supportive, Enthusiastic, Creative, Quality-Conscious, and Trustworthy

Brand Values

• •Personalization
• •Celebration
• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Customer Satisfaction
• •American Made

Best Practices

• •Emphasize Celebration & Personalization: Always tie the product back to the joy of personalization and the celebration of an event or special moment. Use words like "celebrate," "personalize," "unique," "memorable," "your vision."
• •Maintain a Helpful and Supportive Voice: Use encouraging and clear language. Offer solutions and highlight ease of use (e.g., "easy-to-use design tools," "we're here to help"). Anticipate customer needs and address them proactively in the copy.
• •Showcase Quality and Trust: Subtly weave in mentions of quality materials, professional printing, durability (like "waterproof"), and the fact that products are made in the USA to build trust and justify the purchase.
• •Keep it Positive and Enthusiastic: Use vibrant, positive language. Convey excitement for the customer's project or event. Words like "amazing," "beautiful," "perfect," "unforgettable" can be effective when genuine.
• •Incorporate Customer Success Language: Reflect the positive outcomes customers experience, using phrases similar to those found in good reviews (e.g., "loved how it turned out," "exceeded expectations," "perfect for our event"). This aligns the brand voice with customer satisfaction.

Social Perception

Generally Seen as a Go-To for Affordable Customization. Positive for Product Quality and Customization. Appreciation for Customer Service and Speed. Valued for Special Occasions.

Copy Examples

• •Headline: Make Your Moments Memorable: Personalized by You, Crafted by iCustomLabel. Body: From wedding bells to birthday cheers, add a unique touch that speaks from the heart. Explore thousands of designs or upload your own – quality printing and fast shipping guaranteed. Let's celebrate together!
• •Headline: Your Vision, Our Expertise: Custom Labels Made Easy & Beautiful. Body: Don’t just plan an event, personalize it! Our easy-to-use design tools and dedicated support make creating your perfect labels, signs, and gifts a breeze. High-quality, vibrant, and made to impress.
• •Headline: Celebrate Big, Spend Smart: Affordable Customization for Every Occasion. Body: Why settle for generic when you can get custom? iCustomLabel offers premium personalized products without the premium price tag. Perfect for businesses, brides, and everyone in between. Quality you can see, prices you’ll love.
• •Headline: Add That Personal Spark: From Our Workshop to Your Celebration. Body: Every sticker, tag, and sign we create is made with care, right here in the USA. We’re passionate about helping you bring your unique ideas to life for all of life's special events. What will you customize today?
• •Headline: Quality That Sticks: Durable, Beautiful Labels for Your Special Day & Every Day. Body: Waterproof, vibrant, and perfectly personalized. Our custom labels are designed to look great and last. Backed by thousands of happy customers and our satisfaction guarantee. Create your custom touch with confidence!