Brand Tone

Warm, caring, and artisanal, with a focus on sensory engagement and child-friendly design.

Brand Values

• •Handmade craftsmanship
• •Child development
• •Sensory engagement
• •Quality materials
• •Caring and nurturing

Best Practices

• •Emphasize the care and attention to detail in the handmade process.
• •Use descriptive and sensory language to highlight the benefits of sensory toys.
• •Focus on the positive impact on child development and engagement.
• •Maintain a friendly, approachable, and trustworthy tone.
• •Showcase the unique and personalized aspects of Cynthia Pico's creations.

Social Perception

A small, independent artisan creating high-quality, beneficial sensory toys and accessories for babies and children, perceived as trustworthy and dedicated to child development.

Copy Examples

• •"Each sensory toy is lovingly handcrafted by Cynthia, designed to spark joy and stimulate your child's development."
• •"Our baby accessories are made with the softest materials, ensuring comfort and safety for your little one."
• •"Discover the magic of handmade with Pico's Handmade, where every stitch is made with love."
• •"Give the gift of sensory exploration with our unique collection of handcrafted toys."
• •"From playtime to naptime, Pico's Handmade offers quality and care in every product."