Brand Tone

enthusiastic, community-oriented, and knowledgeable

Brand Values

• •Authenticity
• •Community
• •Passion
• •Trust
• •Accessibility

Best Practices

• •Speak the Language of Collectors: Always use terminology that resonates with the target audience (e.g., "MOC" - Mint on Card, "G1" - Generation 1, "grail"). This builds credibility and shows you're part of the community.
• •Prioritize Authenticity in All Messaging: Continuously reinforce the 100% authenticity guarantee. Showcase this through clear photos, detailed descriptions, and transparent communication about item condition.
• •Foster Community in Every Post: Frame social media posts as conversations. Ask questions, run polls about favorite toy lines, and encourage followers to share their own collections. Make your platforms a hub for collectors to connect.
• •Let Passion Drive the Content: Share the stories behind the toys. Whether it's a rare find from a collection you just acquired or a team member's personal favorite, storytelling connects customers to the passion behind the brand.
• •Be Urgent but Not Pushy: Use time-sensitive language for auctions and limited drops ("Don't Miss Out!", "Going Live in 1 Hour!") to create excitement, but maintain a friendly, community-focused tone rather than a hard-sell approach.

Social Perception

IC Toys is perceived positively as a reputable and integral part of the toy collector community, particularly in the Nashville area and for fans of the ICCC. Customers view them as a reliable source for authentic, and sometimes hard-to-find, collectibles. They are seen as experts who are "by collectors, for collectors." The affiliation with the ICCC lends them significant credibility and a built-in audience. The brand is appreciated for its professional service and fast shipping.

Copy Examples

• •Straight from a galaxy far, far away and into our Nashville store! This vintage Kenner Luke Skywalker is the gem your collection has been missing. 100% authentic, just like the memories. Tap the link in our bio to claim it before it makes the Kessel Run to someone else's shelf! #ICToys #VintageStarWars #CollectorLife #NashvilleToys #StarWarsCollector
• •GET READY! Our Friday Night Live Auction is back at 8 PM Central! We're dropping everything from sealed G1 Transformers to a massive lot of 80s G.I. Joe figures. No reserves, just pure collector action. Grab your snacks, tag a friend who needs to be there, and let's get bidding!
• •Subject: 🚨 You Up? Rare Toy Drop Inside...
• •Your Childhood is Calling. We've Got It in Stock. The Nation's Most Trusted Store for Authentic Vintage & Modern Collectibles. We Buy Collections!
• •What's the one toy you regret getting rid of as a kid? Show us what you've re-acquired for your collection! #ToyCollectorsUnite #ICToys