Brand Tone

Playful, Intimate, and Cheeky

Brand Values

• •Connection
• •Playfulness
• •Surprise
• •Personalization

Best Practices

• •Use Playful Language: Incorporate words like "playful," "cheeky," "flirty," "surprise," and "mischievous." Avoid overly formal or technical language.
• •Focus on the "Why," Not Just the "What": Instead of just describing a pair of underwear, describe the reaction it will cause. Sell the "memorable moment," the "shared laugh," or the "spark" it adds to a relationship.
• •Embrace a Little "Wink": The copy should feel like it's sharing a fun secret. Use emojis like 😉, 👀, and 🔥 appropriately to add personality and convey a cheeky tone without being explicit.
• •Keep it Relationship-Focused: Always frame the product as a tool for connection between two people. Use words like "together," "couple," "partner," and "relationship."
• •Leverage User-Generated Content (UGC): Actively encourage and feature customer reviews and testimonials in marketing materials. Copy like "+ 2000 GLADA FLICKVÄNNER!" (+ 2000 HAPPY GIRLFRIENDS!) is powerful social proof. Continue this by using quotes from reviews in ads and on product pages.

Social Perception

reliable source for fun, novelty gifts for couples

Copy Examples

• •Tired of the same old boring gifts? Surprise your partner with something they'll never forget. Our personalized collection is designed to make them laugh, blush, and feel loved. Spice things up with IconicYou.
• •Warning: may cause spontaneous hugging. These aren't just boxers; they're a message. Personalize them with your name and give him a gift that's equal parts funny, sweet, and sexy. Perfect for anniversaries, birthdays, or just a Tuesday.
• •An intimate surprise is waiting inside... 👀
• •For Couples Who Love to Laugh. Discover personalized gifts that create unforgettable inside jokes.
• •That smile says it all! We love seeing the reactions to our playful gifts. Thanks for sharing the love! #IconicYouMoments