Brand Tone

aspirational, encouraging, and friendly

Brand Values

• •Health and Wellness
• •Quality and Taste
• •Convenience
• •Transparency
• •Community

Best Practices

• •Maintain a Positive and Encouraging Tone: Always frame your messaging in a way that is uplifting and motivational. Focus on the positive outcomes of a healthy lifestyle.
• •Highlight Key Differentiators: Consistently mention your core value propositions: grass-fed protein, zero sugar, and great taste. This repetition reinforces brand identity.
• •Use Accessible Language: Avoid overly scientific or technical terms. Explain the benefits of your ingredients in a way that is easy for the average consumer to understand.
• •Incorporate Lifestyle and Aspiration: Your copy should not just sell a product, but a lifestyle. Use language that paints a picture of a vibrant, active, and fulfilling life that your customers aspire to.
• •Engage with Your Community: Use questions and calls to action in your copy to encourage interaction. Feature user-generated content and customer testimonials to build social proof and a sense of belonging.

Social Perception

premium, trustworthy, and effective brand in the health and wellness space. Customers appreciate the high-quality ingredients and great taste, often considering it superior to other protein drinks on the market. The brand is seen as a reliable choice for those following specific dietary plans like keto. While the price is a consideration for some, many feel the quality justifies the cost. The brand's expansion into products for children has also been positively received.

Copy Examples

• •Fuel your hustle without the crash. Our Chocolate Truffle protein drink is your secret weapon for a productive afternoon. 20g of clean protein, zero sugar, and a taste that feels like a treat. #ICONICLife #HealthyHustle
• •Never run out of your favorite fuel. Subscribe to ICONIC and get delicious, healthy protein delivered to your door. Save 10% on every order and stay on track with your wellness goals, effortlessly.
• •Wondering what makes our protein so ICONIC? It starts with happy cows. Our protein comes from truly grass-fed cows that graze on lush pastures. Better for them, better for you. Taste the difference quality makes.
• •Your post-workout recovery just got an upgrade. With 20g of complete protein, ICONIC helps you refuel and rebuild after every session. Grab a bottle and feel the difference. #TrainICONIC #ProteinPower
• •Happy kids, happy parents. Our new ICONIC Kids drinks are packed with the protein and veggies your little ones need, in flavors they'll love. And with zero sugar, you can feel good about what you're giving them. It's a win-win!