Brand Tone

Professional, Educational, and Empowering

Brand Values

• •Scientific Efficacy
• •Expertise and Trust
• •Quality and Luxury
• •Inclusivity and Empowerment

Best Practices

• •Always Leverage the "Dr. Harvey" Authority: Every piece of copy should, where appropriate, mention "Dr. Dyan Harvey," "dermatologist-developed," or "20+ years of experience." This is the brand's single biggest differentiator and the foundation of its credibility.
• •Bridge Science with Empowerment: Combine clinical terms ("clinically proven," "medical-grade," "formulated") with empowering, benefit-focused language ("radiant skin," "feel confident," "timeless beauty"). This makes the science accessible and aspirational.
• •Maintain a Consistent "Expert-to-Peer" Voice: Write as Dr. Harvey would speak to a patient—with authority and expertise, but also with empathy and understanding. Use phrases like "I created this because..." or "I understand the struggle with..." to build a personal connection.
• •Use Keywords of Trust and Quality: Consistently integrate words like "Professional," "Quality," "Clinically Proven," "Results," and "Expertise" across all platforms to reinforce the brand's core values.
• •Focus on Solutions, Not Just Products: Frame every product as a solution to a specific skin concern (e.g., "The solution for dullness," "Your answer to fine lines"). This aligns with the problem-solving approach of a dermatology practice and speaks directly to customer needs.

Social Perception

The brand is perceived as trustworthy, effective, high-quality, professional, personalized, and caring, primarily due to its strong association with and endorsement by Dr. Dyan Harvey and her clinic.

Copy Examples

• •For an Instagram Post (Educational & Authoritative): Image/Video: Dr. Harvey holding the Hydrate & Plump Anti-Aging Serum. Copy: Why does a dermatologist recommend Hyaluronic Acid? It's not just about moisture; it's about science. As a dermatologist, I formulated our Hydrate & Plump Serum to hold 1,000 times its weight in water, delivering clinically proven hydration deep into the skin's layers. This is how you achieve a healthy, radiant glow that lasts. Trust the expert in your skin. #IconicSkincare #DrDyanHarvey #DermatologistDeveloped #MedicalGradeSkincare #HyaluronicAcid
• •For a Facebook Ad (Problem/Solution): Image: A before-and-after shot showing improved skin clarity. Headline: Unlock Your Skin's Potential. Copy: Tired of skincare that promises but doesn't deliver? The ICONIC SKINCARE 5 Step Anti-Aging System was formulated by Dr. Dyan Harvey, with over 20 years of clinical experience, to provide real, visible results. Based on science-backed ingredients, our system targets fine lines, uneven tone, and dullness to restore your skin's timeless beauty. Stop guessing and start seeing a difference. Shop the dermatologist-developed collection now.
• •For a Website Banner (Brand Story & Trust): Image: A professional, warm photo of Dr. Dyan Harvey. Headline: From My Clinic to Your Home. Sub-headline: I'm not only the Founder of ICONIC SKINCARE, but I am you. With 20+ years of expertise, I created this line to provide the clinically-proven, medical-grade results my patients deserve. This is skincare born from passion and science. Welcome to your best skin yet.
• •For an Email Newsletter (Empowerment & Promotion): Subject: Self-Love Starts with Your Skin Body: At ICONIC SKINCARE, we believe that caring for your skin is an act of self-love. That's why Dr. Harvey created products that empower you to feel confident and radiant every day. For a limited time, embrace your uniqueness with 15% off our Skin Brightening collection. Invest in yourself—your skin will thank you. #IconicBeauty #EmpowerYourSkin
• •For a Pinterest Pin (Visually-driven & Aspirational): Image: A flat-lay of the ICONIC SKINCARE products on a clean, luxurious background. Text Overlay: The Secret to Radiant Skin? Dermatologist-Developed Science. Description: Discover ICONIC SKINCARE by Dr. Dyan Harvey. Medical-grade formulas for timeless beauty. Our mission is to help you achieve healthy, glowing skin with ingredients that are clinically proven to work. Click to explore the collection. #SkincareRoutine #LuxurySkincare #Dermatology #HealthySkin