Brand Tone

Aspirational & Stylish, Helpful & Informative, Customer-centric & Reassuring, Quality-focused, Accessible Luxury

Brand Values

• •Quality: A clear commitment to offering high-quality rugs in terms of materials and craftsmanship.
• •Style & Design: A focus on providing a wide array of stylish, modern, and designer rugs to suit various tastes and interior design needs.
• •Customer Satisfaction: Prioritizing a positive customer experience through good service, prompt delivery, and addressing concerns effectively.
• •Accessibility & Convenience: Making the process of buying rugs online easy and accessible through a user-friendly website, clear product information, free shipping, and diverse payment options.
• •Inspiration & Guidance: Helping customers make informed decisions and find the perfect rug by providing style advice and practical information through their blog and customer service.

Best Practices

• •Emphasize Style and Transformation: Consistently use aspirational language that highlights how the rugs can enhance and transform a customer's living space. Focus on the feeling and aesthetic appeal.
• •Highlight Quality and Craftsmanship: Regularly incorporate terms that speak to the high quality of materials and construction, reassuring customers of the lasting value of their purchase.
• •Be Helpful and Solution-Oriented: Frame product descriptions and marketing content around solving customer needs (e.g., finding the right size, easy cleaning, durability for high-traffic areas). Provide advice and guidance.
• •Maintain a Reassuring and Trustworthy Voice: Clearly communicate benefits like free shipping, easy returns, and responsive customer support to build confidence in the online purchasing experience.
• •Showcase Variety and Personalization: Stress the wide range of styles, colors, and patterns available, encouraging customers to find a rug that perfectly reflects their individual taste and "iconic" style. Use inclusive language that appeals to diverse design preferences.

Social Perception

Positive Customer Experiences, Trustworthy Online Retailer, Good Value, Responsive Support

Copy Examples

• •Headline: Transform Your Living Space: Discover the Iconic Rug That Speaks to You. Body: Don't just furnish your room, define it. At Iconic Rugs, we believe the perfect rug does more than cover a floor – it tells a story, your story. Explore our curated collection of luxurious, high-quality rugs and find the piece that elevates your home from ordinary to unforgettable. Style, comfort, and quality, delivered to your door.
• •Headline: Spill-Proof Style? Yes, Please! Rugs That Live Beautifully. Body: Life happens. Kids, pets, a clumsy moment – your rug should handle it all with grace. Our range of durable and easy-to-clean rugs, including stunning outdoor options, means you don't have to sacrifice style for practicality. Find your perfect, worry-free rug today and enjoy iconic living, effortlessly.
• •Headline: From Bold & Modern to Timeless & Traditional: Your Floor's New Best Friend. Body: What's your home's personality? Whether you crave contemporary geometrics, a plush shaggy feel, or the elegance of a classic design, Iconic Rugs has the perfect match. Browse our extensive online gallery by style, colour, or room and let us help you make a statement that’s uniquely you. Quality craftsmanship guaranteed.
• •Headline: The Finishing Touch You've Been Searching For. Free Shipping Australia-Wide! Body: Imagine sinking your toes into a rug that perfectly complements your décor. At Iconic Rugs, we make that dream a reality. Discover our vast collection of designer-inspired rugs, enjoy free shipping on orders over $100, and experience the ease of finding your home's iconic centerpiece online.
• •Headline: Unsure Which Rug is Right? Our Experts Are Here to Help! Body: Choosing the perfect rug can be daunting, but it doesn't have to be. Our latest blog post breaks down the best rug sizes and styles for every room. Still have questions? Our friendly customer service team is ready to guide you. At Iconic Rugs, we're passionate about helping you find a rug you'll love for years to come.