Brand Tone

sophisticated, curated, and contemporary. It's also community-oriented and appreciative of design and art. The language used is often aspirational yet accessible

Brand Values

• •Appreciation for Design and Art
• •Quality and Craftsmanship
• •Curation and Exclusivity
• •Community and Connection
• •Merging Vintage and Contemporary
• •Accessibility of Art

Best Practices

• •Embrace Sophistication: Use elegant and descriptive language that reflects the quality and uniqueness of the products. Avoid overly casual slang or jargon.
• •Highlight Curation: Emphasize the "handpicked," "curated," or "carefully selected" nature of the collection to reinforce the gallery's discerning eye.
• •Tell the Story: Whenever possible, share the narrative behind the products, designers, or artists. This adds depth and connects with the value of craftsmanship and uniqueness.
• •Foster Community: Use inclusive language ("join us," "our community") and encourage interaction. Highlight collaborations and artist features to build a sense of connection.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the visual presentation across all platforms – sophisticated, clean, and aesthetically pleasing.

Social Perception

chic and inspiring concept store located in the Montmartre district of Paris. It attracts both locals and tourists interested in design, art, and unique finds

Copy Examples

• •Discover the extraordinary. At The Woods Gallery, we believe that design is more than just objects – it's a way of life. Explore our curated collection where vintage charm meets contemporary vision.
• •Art for every soul. Step into The Woods Gallery and find that unique piece that speaks to you. We're passionate about making exceptional design accessible to all.
• •Beyond the Ordinary: The Woods Gallery is your destination for handpicked design, iconic art, and timeless inspiration. Join our community of creators and collectors.
• •From Montmartre with love: Unearth treasures that tell a story. The Woods Gallery blends Parisian chic with a global design perspective.
• •Elevate your space. Curated by us, inspired by you. Discover furniture, art, and décor that transform houses into homes at The Woods Gallery.