Brand Tone

Expert, Aspirational, and Service-Oriented

Brand Values

• •Design and Integration
• •Quality and Craftsmanship
• •Customer Collaboration and Expertise
• •Creating Experiences
• •Community and Trust

Best Practices

• •Lead with Lifestyle, Support with Specs
• •Maintain the "Expert" Voice
• •Use Aspirational and Evocative Language
• •Emphasize "Design Integration"
• •Reinforce the Small Business Touch

Social Perception

Iconic Flame LLC is perceived as a specialized, high-end retailer rather than a mass-market brand.

Copy Examples

• •Beyond the Grill. We Design the Outdoor Moments You'll Remember Forever.
• •Your vision, brought to life. We collaborated with this client to integrate a Napoleon grill and create a seamless flow for their outdoor entertaining space. Ready to design yours? #IconicFlame #OutdoorKitchen #DesignInspiration
• •More than a fire pit, it’s the heart of your backyard. Crafted for ambiance and warmth, this is where stories are shared and memories are made. Gather around and ignite your evenings.
• •Is Your Patio Ready for Summer Nights?
• •At Iconic Flame, we believe an outdoor space is an extension of your home. With 30 years of landscape design experience, we don't just sell products; we help you curate high-quality, beautifully integrated environments for living, cooking, and connecting.