Brand Tone

Aspirational & Glamorous, Friendly & Approachable, Trustworthy & Informative, Confident & Empowering, Trendy & Current. For wholesale, the tone shifts slightly to be more direct and benefit-oriented for businesses, while still retaining the core brand's aspirational quality that their customers will desire.

Brand Values

• •Quality: Offering salon-quality results with their products.
• •Affordability: Providing a luxury experience without the high-end price tag (for consumers, and by extension, good margins for wholesalers).
• •Ethical Practices: Strongly emphasizing "Vegan" and "Cruelty-Free" credentials.
• •Customer-Centricity: Focusing on user experience, from application to results and product fade.
• •Inclusivity & Confidence: Showcasing diverse models and aiming to make users feel good and confident.
• •Innovation: Developing products with skin-loving ingredients and desirable application/wear characteristics (e.g., streak-free, natural fade).

Best Practices

• •Always Emphasize Core Values: Ensure "vegan," "cruelty-free," "salon-quality," and "affordable luxury" are woven into messaging where appropriate, whether consumer-facing or B2B. This reinforces brand identity.
• •Speak to Aspirations (Even in B2B): For wholesale, this means highlighting how Iconic Bronze products will elevate *their* business, help them attract discerning customers, and improve their bottom line by offering a desirable, ethical product.
• •Maintain an Approachable yet Professional Voice: While the retail side can be more informal and playful, B2B communications should maintain a professional edge while still being friendly and supportive, reflecting a partnership.
• •Focus on Benefits over Just Features: For consumers, it's the "confident glow." For wholesale partners, it's "increased customer satisfaction," "repeat business," "stocking a trending, ethical brand," and "healthy profit margins."
• •Use Consistent Language and Terminology: Refer to products, shades, and brand attributes in the same way across all platforms. For example, "natural golden olive glow" or "skin-loving ingredients." This builds recognition and trust.

Social Perception

Positive: Iconic Bronze is generally well-regarded by its users. The products are often praised for delivering a natural-looking, streak-free tan that doesn't have a strong "fake tan" smell. Ethically Conscious Choice: The vegan and cruelty-free status is a significant positive and a key differentiator for many consumers. Good Value for Money: Customers appreciate the quality offered at its price point. Effective: Users report good results, including ease of application and a pleasant fading process. Community-Oriented: The brand fosters a sense of community through reposting user-generated content and engaging with followers. Wholesale partners would likely perceive the brand as a desirable stockist due to its strong consumer appeal, positive reviews, and clear ethical positioning.

Copy Examples

• •Headline for Wholesale Application Page: Partner with Iconic Bronze: Stock Ireland's Favourite Luxury Vegan Tan & Watch Your Profits Glow.
• •Email to Potential Stockists: Subject: Elevate Your Offering with Iconic Bronze – Where Luxury Tan Meets Ethical Beauty. Body: Dear [Business Name], Offer your clients the coveted Iconic Bronze glow. Our salon-quality, vegan, and cruelty-free tanning solutions are a customer favourite, delivering flawless results and repeat business. Apply for a wholesale account today and benefit from competitive pricing and a brand your customers already love and trust. Let's grow together!
• •Social Media Post for B2B Audience (e.g., LinkedIn or targeted Facebook ad): Attention Salon Owners & Beauty Retailers! Are you looking to delight your customers with a premium, ethically-produced tanning range? Iconic Bronze offers exceptional wholesale opportunities on our best-selling vegan and cruelty-free tans. Boost your retail sales with a brand that stands for quality and conscious beauty. Link in bio to apply. #IconicBronzeWholesale #VeganTan #CrueltyFreeBeauty #SalonRetail #BusinessOpportunity
• •Product Description Snippet (Wholesale Catalogue): Iconic Bronze Self Tan Mousse (Trade): Our signature mousse, loved by consumers for its natural olive glow and skin-kind formula. A proven seller, offering your business excellent margins and your clients a tan they'll return for. Vegan. Cruelty-Free. Streak-Free Application.
• •Website Banner for Existing Wholesale Customers: Restock Your Best-Sellers! Iconic Bronze's award-winning vegan tans are flying off the shelves. Ensure you're ready for the demand. Easy re-ordering now available for our valued partners.