Brand Tone

Enthusiastic & Passionate, Helpful & Supportive, Community-Focused, Direct & Product-Focused, Professional (in product delivery)

Brand Values

• •Enhancement of User Experience
• •Quality & Detail
• •Community Engagement
• •Specialization & Expertise
• •Convenience

Best Practices

• •Stay Enthusiastic and Gamer-Centric: Use language that resonates with gamers and streamers (e.g., "level up," "dive straight into the action," "unleash"). Show genuine passion for the games and tools you support.
• •Emphasize Visuals and Customization: Highlight the aesthetic appeal and the ability to personalize setups. Words like "vibrant," "custom-designed," "your style" work well.
• •Focus on Solutions and Benefits: Clearly articulate how the icon packs solve problems (e.g., "tired of fumbling," "streamline your workflow," "save time") and what the user gains (e.g., "instant command," "work smarter," "make your stream unforgettable").
• •Foster Community and Interaction: Encourage users to join the Discord, share their experiences, and engage with the brand and each other. Use calls to action that invite participation.
• •Be Direct and Clear, but Friendly: While providing technical products, maintain an approachable and helpful tone. Avoid overly technical jargon where simpler, more relatable terms can be used. Ensure clarity in product descriptions and support.

Social Perception

Positive, Niche, Trusted (by some), Alternative Aware

Copy Examples

• •Headline: Stop Searching, Start Playing! ✨ Body: Tired of fumbling for hotkeys? iConCity’s <Game Name> Stream Deck pack gives you instant command. 500+ icons, pre-configured so you can dive straight into the action. Level up your gameplay today! #StreamDeck #GamingIcons #[GameName]
• •Headline: Your Stream. Your Style. Your iCons. 🚀 Body: Unleash your creativity with vibrant, animated icons for your Elgato Stream Deck. From launching scenes to triggering sound effects, make your stream unforgettable. Join the iConCity community on Discord for tips and inspiration! #StreamerLife #IconPacks #ElgatoStreamDeck
• •Headline: From Chaos to Control: Master <Software Name>! 💡 Body: Boost your productivity with our new <Software Name> icon pack for Stream Deck. Streamline your workflow with intuitive, custom-designed icons for all your essential tools. Work smarter, not harder. Check it out at iConCity.com! #ProductivityHacks #StreamDeckPro #WorkFromHome
• •Headline: Dev Talk: We Just Dropped NEW <Game Name> Updates! 🔥 Body: You asked, we listened! Our <Game Name> icon pack now includes all the latest keybinds and features from the new patch. Free update for all existing owners – grab it from your account page! Not got yours yet? What are you waiting for? 😉 #GamingCommunity #[GameName] #StreamDeckIcons
• •Headline: Join the iConCity Family! 🤝 Body: We’re more than just icons; we’re a community of passionate gamers, streamers, and creators. Get support, share your setup, and be the first to know about new releases on our Discord server. Link in bio! #iConCity #GamingSetup #StreamDeckCommunity