Brand Tone

Sophisticated, Trustworthy, Conscious, and Informative

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Sustainability
• •Customer Focus & Service
• •Value & Transparency
• •Family Heritage

Best Practices

• •Emphasize "Timeless" and "Enduring" over "Trendy": Focus on the lasting appeal of classic Scandinavian and mid-century designs, highlighting how these pieces transcend fleeting fashions.
• •Highlight "Solid Wood" and "Sustainability": Consistently mention the use of high-quality, sustainably sourced materials like solid American oak and walnut, and the brand's commitment to responsible practices. This reinforces quality and ethical values.
• •Maintain a "Family Business" Voice: Incorporate the heritage and personal commitment that comes with a multi-generational family business. This fosters trust and a sense of genuine care. The tone should be warm and approachable.
• •Be Clear, Informative, and Transparent: Provide detailed product information, explain the benefits of solid wood, and be upfront about the pricing model (Buy Now vs. Pre-Order). Avoid jargon and make the buying process easy to understand.
• •Showcase "Craftsmanship" and "Artisan Quality": Use descriptive language that evokes the skill and attention to detail that goes into each piece. Words like "artisan-crafted," "meticulously made," and "thoughtfully designed" can convey this.

Social Perception

High-Quality Products, Excellent Customer Service, Trustworthy Brand, Good Value for Money, Stylish Designs

Copy Examples

• •Headline: Enduring Style, Sustainably Crafted. Discover Your Forever Furniture. Body: At IconByDesign, we believe true beauty lasts. That's why we craft timeless furniture from solid, sustainably sourced American oak and walnut. Pieces designed not just for your home, but for generations to come. Explore the collection.
• •Headline: The Art of Solid Wood. The Honesty of Fair Pricing. Body: Experience the unmatched quality of artisan-crafted solid wood furniture without the inflated price tag. As a fifth-generation family business, we bring timeless Scandinavian and mid-century designs directly to you. Choose to save 20% with Pre-Order.
• •Headline: Designed for Life's Moments. Built for a Lifetime. Body: From family dinners to quiet mornings, your furniture is the backdrop to your life. Our solid wood pieces are crafted with integrity and designed to bring calm and enduring beauty to your everyday. That’s the IconByDesign promise.
• •Headline: Consciously Curated. Beautifully Designed. Body: We reject fast furniture. IconByDesign is committed to sustainability, using only responsibly forested American hardwoods to create pieces that are as kind to the planet as they are to your home. Invest in quality that endures.
• •Headline: Your Home, Elevated. With Service You Can Trust. Body: Discover the IconByDesign difference. From personalized video consultations to white glove delivery and assembly, our family is dedicated to yours. Experience furniture shopping designed to be simple and satisfying.