Brand Tone

Encouraging & Supportive, Energetic & Passionate, Professional & Knowledgeable, Community-Focused & Friendly, Youth-Oriented & Fun

Brand Values

• •Athlete Development
• •Positive Environment
• •Passion for Sport
• •Safety
• •Community & Teamwork
• •Excellence in Coaching
• •Fun & Engagement

Best Practices

• •Always Prioritize Positivity and Encouragement: Frame messages in an uplifting way. Focus on growth, effort, and the joy of the sport, rather than solely on winning or perfection.
• •Use Energetic and Action-Oriented Language: Incorporate verbs and descriptors that convey movement, excitement, and passion (e.g., "soar," "leap," "dynamic," "powerful," "discover").
• •Emphasize Community and Support: Regularly include words like "family," "team," "support," "together," and "community" to reinforce this core value. Highlight stories of friendship and teamwork.
• •Keep it Clear, Accessible, and Friendly: While professional, avoid overly technical jargon unless explaining specific skills to a knowledgeable audience. The overall tone should be approachable for both parents and young athletes. Use exclamation points judiciously to convey enthusiasm.
• •Showcase Achievements with Humility and Inclusivity: When celebrating successes (individual or team), ensure the focus remains on the journey, hard work, and the supportive environment that helped achieve them. Make sure all levels of athletes feel seen and valued.

Social Perception

Positive & Reputable, Community Hub, Skill-Builder, Supportive Coaches, Family-Friendly

Copy Examples

• •Instagram Post (Image: Young gymnast smiling after landing a skill): That feeling when you nail it! ✨ We're all about celebrating every step, leap, and tumble. Join our supportive family and discover your inner icon! #IconAthletics #GymnasticsJoy #FlipItFun #UtahKids #ConfidenceBoost
• •Facebook Ad (Targeting parents of young children): Looking for a way to channel your child's energy and build their confidence? 🤸‍♀️ At Icon Athletics & Flip It Gymnastics, we offer fun, engaging classes that teach more than just flips – we build focus, strength, and friendships in a super supportive environment! Learn more about our beginner programs: [Link to Website] #FutureChampions #UtahGymnastics #ActiveKids
• •Website Homepage Headline: Unleash Your Potential. Discover the Joy of Movement. Welcome to Icon Athletics & Flip It Gymnastics – Where Every Athlete Shines!
• •Email Newsletter Snippet (Announcing a new class): Get Ready to Soar! 🚀 We're thrilled to announce our new Advanced Tumbling workshop, designed to help our athletes reach new heights! Our expert coaches are passionate about guiding you safely to master those dream skills. Limited spots available – enroll today and let's get flipping! [Link to Enrollment]
• •Open House Invitation (Social Media): Curious about what makes Icon Athletics & Flip It Gymnastics special? Come see for yourself! 👋 Join us for our Open House on [Date] at [Time]. Meet our amazing coaches, tour our facility, and experience the fun firsthand. We can't wait to welcome you to our community! #IconCommunity #UtahEvents #GymnasticsLife