Brand Tone

Friendly, Approachable, Playful, and Community-Oriented. Handmade Authenticity and Trustworthiness

Brand Values

• •Handmade Quality
• •Natural and Ethical
• •Customer Delight
• •Creativity and Fun
• •Community Engagement
• •Transparency

Best Practices

• •Create a Simple Brand Voice Guide: Briefly document key tone words (e.g., playful, friendly, authentic, caring), common phrases or words to use/avoid, and the general feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. Use language that resonates with them – in this case, likely informal, positive, and perhaps a bit whimsical, without being overly technical.
• •Tell Your Story (Authentically): Weave in the "handmade," "small business," and "passion-driven" narrative. People connect with the story behind the products. The "Meet the Maker" aspect is a strong asset.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, or an email, the underlying friendly and playful tone should be recognizable as Ickletickle Home Scents.
• •Inject Personality & Fun (Where Appropriate): Don't be afraid to use emojis, playful puns (like "scent-sational"), and enthusiastic language that reflects the brand's name and colorful product line. Highlight the joy and delight your products bring.

Social Perception

A provider of high-quality, pleasantly scented handmade products. A friendly and approachable small business. An ethical brand due to their vegan and cruelty-free stance. A valued member of the local artisan community.

Copy Examples

• •✨ Get ready to swoon! 🥰 Our NEW 'Unicorn Whispers' wax melts have arrived! Handmade with love (and a sprinkle of magic!), these vegan beauties will fill your home with a dreamy, sweet scent. Perfect for chasing away the grey-day blues! Shop now and let the tickle of delightful fragrance begin! 👉 [Link to product]
• •Sunday vibes = a warm cuppa, a good book, and the comforting scent of our 'Cozy Cabin' room spray. ☕📚 What's your favorite way to unwind with Ickletickle? Share your cozy moments with #IckletickleHomeScents! P.S. All our goodies are handmade, vegan, and cruelty-free, so you can relax knowing you're choosing kindness! 💖
• •Dive into a world of fizzy fun with our 'Mermaid Splash' Bath Bomb! 🧜‍♀️ Handmade in our little workshop, this bubbly delight is packed with skin-loving ingredients and a fragrance that’ll transport you to an underwater paradise. Vegan, cruelty-free, and bursting with color – bathtime just got a whole lot more exciting! Go on, treat yourself (or a lucky friend!).
• •Hey scent lovers! 👋 Guess what? We'll be at the [Market Name] this Saturday ([Date]) with all your Ickletickle favorites and maybe even a few new surprises! 🎉 Come say hi, have a sniff, and support local makers. We can't wait to see your lovely faces! Find our stall at [Location details if known].
• •From our kitchen table to your cozy home! 👋 Ickletickle Home Scents began in 2017 with a passion for creating beautiful, handmade fragrances that make everyday moments a little more joyful. We believe your home should be a haven, filled with scents you love – and that’s why we pour our hearts (and the best vegan, cruelty-free ingredients!) into every wax melt, room spray, and bath treat we make. Thanks for being part of our scent-sational journey!