Brand Tone

enthusiastic, bold, and inclusive

Brand Values

• •Self-Expression and Individuality
• •Passion for Art and Creativity
• •Quality and Craftsmanship
• •Community and Fandom
• •Sustainability and Ethical Practices

Best Practices

• •Maintain a Consistent Brand Voice: Always use an enthusiastic, bold, and inclusive tone across all platforms. This creates a recognizable and trusted brand personality.
• •Emphasize Core Values: Regularly incorporate the brand's values of self-expression, creativity, and quality into your messaging. This reinforces what the brand stands for.
• •Engage with the Community: Use language that fosters a sense of belonging. Ask questions, respond to comments, and feature user-generated content to build a loyal following.
• •Tell a Story: Frame your products within a narrative that resonates with your audience. Whether it's the story of a character or the inspiration behind a design, storytelling creates an emotional connection.
• •Be Visually Driven: Complement your copy with high-quality images and videos that showcase the apparel in a dynamic and appealing way. On platforms like Instagram, the visual element is as crucial as the text.

Social Perception

Largely positive within its niche target audience, viewed as a go-to for high-quality, anime-inspired apparel. Credible and authentic within the anime fashion space. Potential for brand confusion with broader audiences due to the name.

Copy Examples

• •Unleash your inner Soul Reaper. Our new Zangetsu-inspired tee is crafted for those who dare to defy the ordinary. Made with premium cotton for ultimate comfort as you take on your day. Stand Out, Play Bold. #IchigoClothing #Bleach
• •Your wardrobe is a canvas. Make it a masterpiece. Our latest collection drops this Friday, featuring bold prints and designs that tell a story. Are you ready to make a statement? #StandOutPlayBold #AnimeFashion
• •Don't just follow trends, set them. For a limited time, get 15% off our entire collection and show the world what it means to be bold. Your next favorite outfit is waiting. #Ichigo
• •Founded by a group of friends who believe fashion is the ultimate form of self-expression, Ichigo Clothing is more than just a brand – it's a community. We pour our love for art and anime into every stitch, creating premium apparel that empowers you to stand out and play bold.
• •Tired of blending in? So were we. That's why we created Ichigo Clothing. Discover our collection of anime-inspired streetwear and find pieces that are as unique as you are. Shop now and get free shipping on your first order. #PlayBold