Brand Tone

Elegant, Sophisticated, Respectful, Appreciative, Innovative, Modern, Inclusive, Welcoming, Celebratory

Brand Values

• •Quality & Craftsmanship
• •Unique Experience (ICHIDO - "Once")
• •Fusion of Tradition and Modernity
• •Global Vision & Inclusivity
• •Authenticity
• •Celebration & Connection

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (elegant, innovative, respectful, celebratory), and language style. Include "do's and don'ts" for writing.
• •Emphasize Storytelling: Weave the ICHIDO story – the meaning of "once," the fusion of tradition and modernity, the global journey of taste – into all communications to build an emotional connection.
• •Maintain Visual and Textual Harmony: Ensure that the sophisticated and clean aesthetic of the product and visuals is mirrored in the elegance and clarity of the copy.
• •Focus on the "Experience": Consistently highlight the unique experience ICHIDO offers – not just a drink, but a moment of celebration, discovery, or refined enjoyment.
• •Be Mindful of the Global Audience: While rooted in Japanese tradition, ensure the language is accessible, inclusive, and appealing to both sake novices and experts worldwide, using clear and evocative descriptions.

Social Perception

Premium & High Quality, Innovative, Giftable, Approachable for Newcomers, Associated with Japanese Excellence, Emerging International Presence

Copy Examples

• •ICHIDO: Where Ancient Craft Meets Modern Sparkle. Body: Discover a sake that transcends time. ICHIDO blends centuries of Japanese brewing wisdom with a refreshingly contemporary spirit. Each sip is an invitation to a unique experience. Taste the innovation.
• •Elevate your everyday. ICHIDO Sparkling Sake – fine bubbles and the pure essence of Japan, crafted for your moments of joy. What are you celebrating today? #IchidoSake #SparklingCelebration #PremiumSake
• •From the heart of Japan, a new tradition is born. Our Junmai Daiginjo is a testament to meticulous craftsmanship, offering a smooth, sophisticated palate for the discerning drinker and the curious newcomer alike. Experience ICHIDO – once, and forever memorable.
• •An Encounter Unlike Any Other: Discover ICHIDO. Life is a collection of unique moments. ICHIDO – meaning "once" – is crafted to make each one shine. Explore our collection of premium sakes, born from Japanese heritage and designed for the global connoisseur. [Link to website]
• •ICHIDO. The art of Japanese sake, reimagined. Perfect for gifting, perfect for savoring, perfect for now. Experience the delicate balance of tradition and innovation in every bottle.