Brand Tone

Elegant, Modern, and Reverent

Brand Values

• •Fusion of Tradition and Innovation
• •Global Accessibility
• •Purity and Natural Quality
• •Exquisite Craftsmanship
• •Celebration of Moments

Best Practices

• •Use an Elegant and Evocative Vocabulary: Employ words like "refined," "heritage," "craftsmanship," "innovative," "delicate," and "sophisticated" to maintain a luxury feel. Focus on narrating the experience rather than just listing features.
• •Emphasize the "Fusion" Story: Consistently tell the story of combining traditional Japanese brewing with the modern champagne method. This is a unique selling proposition that justifies the premium positioning.
• •Maintain a Minimalist Aesthetic: Ensure all visuals—from social media posts to website design—are clean, high-quality, and uncluttered. The product and its elegant packaging should always be the hero.
• •Educate, Don't Just Sell: Create content that educates the audience about sake, such as food pairing suggestions, the meaning behind the name "ICHIDO," or the specifics of the brewing process. This builds authority and engages customers beyond the purchase.
• •Target the "Gift" and "Celebration" Angles: Frame the product not just as a beverage but as an essential part of a celebration or a thoughtful, premium gift. Use language that positions ICHIDO as a way to elevate special moments.

Social Perception

Perceived as a high-end, gift-worthy product, suitable for celebrations and presents. Seen as a modern take on sake appealing to both traditional sake lovers and those preferring champagne or wine. Described as fruity, refreshing, and easy to drink, making it a good entry point for newcomers. Successfully positioned in the premium and "craft sake" space, noted for its quality and innovative approach, reinforced by international awards.

Copy Examples

• •The art of celebration, refined. ICHIDO is more than a drink; it's the beginning of a memory. Crafted with centuries of Japanese tradition and the fine bubbles of the champagne method, each bottle is an invitation to honor the moment. #IchidoSake #CelebrateExcellence #SparklingSake
• •Where Heritage Meets Innovation. Discover ICHIDO: A New Horizon for Japanese Sparkling Sake.
• •A whisper of color, a taste of elegance. Our Sparkling Rosé acquires its delicate pink hue naturally from ancient purple-black rice. With no additives, its subtle sweetness and bubbly finish offer a pure, sophisticated experience. Perfect as a refined aperitif or dessert pairing.
• •From a 19th-century Japanese brewery to your 21st-century celebration. ICHIDO fuses time-honored technique with a global vision. Experience the art of craft sake. #ICHIDO #Sake #Craftsmanship
• •A Gift of Distinction: Introduce Them to ICHIDO.