Brand Tone

Motivational & Inspiring, Energetic & Enthusiastic, Inclusive & Community-Focused, Resilient & Tough, Approachable & Friendly

Brand Values

• •Perseverance & Resilience: Overcoming obstacles, both physical and mental.
• •Community & Camaraderie: Fostering a supportive network of participants.
• •Challenge & Achievement: Providing demanding events that lead to a sense of accomplishment.
• •Fitness & Well-being: Promoting an active and healthy lifestyle.
• •Fun & Adventure: Making fitness an exciting and engaging experience.

Best Practices

• •Embrace Action Verbs & Energetic Language: Use words like "conquer," "unleash," "forge," "tackle," "crush," "ignite," and "challenge" to reflect the dynamic nature of the brand.
• •Foster Community Through Inclusive Language: Regularly use terms like "squad," "crew," "team," "warriors," "we," and "us." Address the audience directly and encourage interaction.
• •Be Genuinely Motivational (Not Cheesy): Focus on the achievement, the journey, and the strength found in perseverance. Authenticity is key; avoid overly generic motivational quotes unless they truly resonate with a specific event or theme.
• •Keep it Real and Relatable: Acknowledge the toughness and the mud. The OCR community appreciates transparency and a down-to-earth approach. Don't shy away from the gritty aspects – they are part of the appeal.
• •Use Visuals and Copy Synergistically: Ensure that the tone of the copy matches the energy and message of the accompanying images or videos. If the picture shows triumph, the copy should echo that. If it shows struggle, the copy can speak to resilience.

Social Perception

Positive & Admired, Community-Oriented, Tough but Rewarding, Well-Organized, Authentic

Copy Examples

• •Instagram Post (Image of muddy, smiling participants): "Mud, sweat, and a whole lot of GRIT! 💪 The Iceni Squad doesn't back down. Tag a warrior who crushed it with you today! #IceniWarriors #OCRBeastMode #MudRunFun #ChallengeAccepted #CommunityStrong"
• •Facebook Event Promotion: "Think you have what it takes? Iceni REX is calling! Prepare for an epic test of strength, endurance, and spirit. Rally your crew, sign up, and unleash your inner warrior. This isn't just a race; it's a transformation. Link in bio! #IceniREX #ObstacleCourseRacing #UnleashYourWarrior #FitnessChallenge #SuffolkEvents"
• •Website Homepage Headline: "Forge Your Legend. Conquer the Course. Join the Iceni Warriors."
• •Email Newsletter Snippet: "Hey Warrior! Feeling that mid-week slump? Remember that feeling of crossing the Iceni finish line? Channel that power! Our next event is just around the corner – early bird tickets are flying, don't miss out on the adventure! #IceniSpirit #Motivation"
• •Promotional Video Voiceover Snippet: "It's more than mud. It's more than obstacles. It's about digging deep, finding that fire within, and emerging stronger. This is Iceni Warriors. This is where you prove it to yourself. Are you ready?"