Brand Tone

Appetizing and Vibrant, Authentic and Pioneering, Joyful and Indulgent, Quality-Focused, Friendly and Welcoming

Brand Values

• •Authenticity: Staying true to its Taiwanese heritage and original recipes.
• •Quality: Committing to fresh, high-quality ingredients.
• •Innovation: Continuously developing new and pleasant dessert experiences.
• •Customer Happiness: The core motivation is seeing the "faces of happiness" of their customers.
• •Experience: Offering more than just a dessert, but a delightful and memorable treat.

Best Practices

• •Focus on Sensory Language: Use vivid adjectives that appeal to taste, sight, and texture when describing the products (e.g., "fluffy," "velvety," "juicy," "vibrant," "refreshing," "creamy").
• •Emphasize Freshness and Quality: Consistently highlight the use of fresh fruits and high-quality ingredients, reinforcing the brand's commitment.
• •Incorporate a Joyful and Playful Spirit: While maintaining a sense of quality, allow the "Monster" in the name to inspire a touch of fun and excitement in the language. Use positive, uplifting words.
• •Highlight Authenticity and Heritage: Subtly weave in the Taiwanese origins and the brand's history to build credibility and convey its pioneering status.
• •Maintain Visual-Verbal Cohesion: Ensure that the copy always aligns with the bright, colorful, and appetizing visuals used in marketing materials. The words should evoke the same positive feelings as the images.

Social Perception

Delicious and Refreshing, High Quality and Fresh Ingredients, Generous Portions, Popular and Worth a Visit, A Treat, Positive Atmosphere

Copy Examples

• •Headline: Taste the Original! Ice Monster: Crafting Authentic Taiwanese Shaved Ice Happiness Since 1997. Body: Dive into a mountain of fluffy, flavorful ice, piled high with the freshest fruits and delightful toppings. Every spoonful is a burst of joy, made with the quality and tradition that started it all. Find your scoop of happiness today!
• •Social Media Post: Feeling the heat? ☀️ Cool down the Ice Monster way! Our world-famous Mango Avalanche is calling your name – a sweet, refreshing escape crafted from real, juicy mangoes and our signature velvety shaved ice. #IceMonster #TaiwaneseShavedIce #MangoMadness #SweetRelief #DessertGoals
• •Product Description (for a new flavor): Introducing the Berry Bliss Monster! Imagine cloud-like shaved ice infused with a trio of luscious berries, drizzled with our special sweet cream, and topped with chewy mochi. It’s a vibrant, joyful adventure for your taste buds! #IceMonsterOriginal #NewFlavor #BerryDelicious #ShavedIcePerfection
• •Website "About Us" Snippet: It all started with a passion for perfection and a desire to see smiles. Since 1997, Ice Monster has been dedicated to serving the most authentic and delicious Taiwanese shaved ice, using only the finest, freshest ingredients to create moments of pure, cool joy for our friends and customers around the globe.
• •Short Ad Slogan: Ice Monster: Your Mountain of Happiness.