Brand Tone

Supportive & Empathetic, Informative & Educational, Playful & Approachable, Trustworthy & Credible, Community-Focused

Brand Values

• •Women's Health & Wellbeing
• •Natural Relief
• •Support & Empowerment
• •Quality & Accessibility
• •Education

Best Practices

• •Embrace "Real Talk": Use language that new mothers use and can relate to. Acknowledge the realities of postpartum recovery and breastfeeding with honesty and a touch of humor where appropriate.
• •Lead with Empathy: Always approach content from a place of understanding and support. Let mothers know you see their challenges and are there to help.
• •Educate & Empower: Provide genuinely useful information that helps mothers feel more prepared and in control. Highlight the benefits of the products in solving specific problems.
• •Maintain a Friendly & Approachable Voice: Even when discussing medical-related topics, keep the tone conversational and not overly clinical. The brand name itself sets a precedent for this.
• •Incorporate Credibility Subtly: Remind the audience of the midwife expertise behind the brand to build trust, but weave it in naturally rather than making it the sole focus of every message.

Social Perception

Helpful & Essential, Trusted Resource, Caring & Understanding, High Quality

Copy Examples

• •Headline (Playful, Supportive): Sore boobs? Chill out (literally!). Our Ice Ice Booby packs are here to rescue your new-mum nips and bits. Relief is just a pack away!
• •Social Media Post (Empathetic, Community-Focused): Motherhood is a beautiful journey, but let's be real, it can be tough on the body! Whether it's engorgement, perineal pain, or mastitis making you wince, know you're not alone. Our midwife-designed packs offer natural relief so you can focus on those precious baby cuddles. Share your go-to comfort tip below! #IceIceBooby #PostpartumCare #BreastfeedingSupport #NewMumLife
• •Product Description Snippet (Informative, Trustworthy): Designed by a midwife with over 14 years of experience, our remedial gel-bead packs provide targeted hot and cold therapy to soothe discomfort from engorgement, blocked ducts, and perineal tenderness. Naturally effective, reusable, and oh-so-comforting.
• •Email Subject Line (Approachable, Benefit-Oriented): Your Postpartum BFFs Have Arrived! 👋 Soothe, Heal, Repeat.
• •Blog Post Intro (Educational, Supportive): Navigating the ups and downs of breastfeeding? From latching challenges to the ouch-factor of engorgement, we get it. That's why we're passionate about sharing practical tips and natural solutions to help you feel more comfortable and confident on your feeding journey. Let's talk about how our Ice Ice Booby packs can be your secret weapon...