Brand Tone

Friendly & Approachable, Enthusiastic & Playful, Eco-Conscious & Purpose-Driven, Trendy & Stylish, Community-Oriented

Brand Values

• •Sustainability
• •Style & Aesthetics
• •Quality
• •Youthful Energy & Modernity
• •Making a Difference

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., friendly, playful, conscious), including do's and don'ts for language, humor, and formality.
• •Know Your Audience: Tailor your language and references to resonate with your target demographic (young, eco-aware, stylish individuals). Use platforms where they are active (Instagram, TikTok).
• •Be Authentic: Let the founders' passion for sustainability and iced drinks shine through. Authenticity builds trust and relatability.
• •Visual Consistency: Ensure that visuals (photography, videography, graphics) align with the brand tone – bright, modern, and often featuring the product in aspirational but achievable lifestyle settings.
• •Engage and Listen: Pay attention to how your community talks and interacts. Respond in a way that reflects your brand voice, fostering a sense of connection and reinforcing your values.

Social Perception

Customers likely perceive "Iced Iced NZ" as a youthful, trendy, and environmentally responsible New Zealand brand. They are seen as part of a growing movement towards sustainable alternatives for everyday products. The focus on iced beverages specifically taps into a popular consumer trend. The brand appears accessible and relatable, particularly to a younger demographic active on Instagram and TikTok.

Copy Examples

• •Instagram Post (Image: Person happily sipping from an Iced Iced tumbler at the beach): Sun's out, tumblers out! ☀️ Keep your adventures cool and the planet happy with our reusable glass tumblers. Say buh-bye to single-use! 😉 #IcedIcedNZ #SustainableStyle #ReusableCup #NZMade
• •TikTok Video (Short, energetic clip of making an iced coffee with an Iced Iced tumbler, set to trending music): Your daily iced obsession just got an eco-upgrade! ✨ Our glass tumblers make every sip guilt-free & gorgeous. Link in bio to snag yours! #DrinkIced #EcoFriendly #IcedCoffeeLover #CoolVibesOnly
• •Website Product Description Snippet: Meet your new BFF for all things iced! Our sleek glass tumbler isn't just seriously good-looking; it's your partner in crime for ditching disposable cups and sipping sustainably. Good for your drink, great for Mother Earth! 🌏
• •Email Newsletter Subject Line: Chill Out! Fresh Styles & Eco Wins Inside 👀
• •Promotional Instagram Story (Poll): What's your go-to iced drink? 🍹 Coffee / Tea / Smoothie 👇 Fueling our planet-friendly sips, one cool tumbler at a time! #IcedIcedCommunity #ReusableRevolution