Brand Tone

youthful, trendy, eco-conscious, friendly, and aspirational (cool factor)

Brand Values

• •Sustainability/Eco-friendliness
• •Style/Aesthetics
• •Community
• •Youthful Entrepreneurship
• •Quality & Practicality

Best Practices

• •Stay Youthful & Upbeat: Use positive language, emojis where appropriate (especially on social media), and a generally enthusiastic tone. Keep sentences relatively concise and engaging.
• •Emphasize Eco-Consciousness Casually: Weave in the sustainability message naturally. It's a core value but should be presented as an effortless and cool choice, not preachy. Phrases like "planet-friendly," "ditch disposable," "sip sustainably" work well.
• •Highlight the "Cool" Factor: Connect the products with style, trendiness, and an upgraded experience. Use words like "level up," "cool," "funky," "stylish."
• •Foster Community: Use inclusive language ("join the movement," "our community") and encourage interaction (questions, user-generated content).
• •Be Visually Congruent: Ensure the copy complements the brand's visual identity, which is clean, modern, and often features the products in appealing settings. The language should evoke that same aesthetic.

Social Perception

a young, modern, and environmentally aware brand. They appeal to a demographic interested in both sustainability and current trends, particularly around beverage consumption. The association with "keeping the planet cool" and "looking cool" simultaneously suggests a brand that is both responsible and stylish.

Copy Examples

• •Instagram Post: "Sip sustainably AND in style? ✨ Yeah, we made that happen. Our glass tumblers aren't just good for the planet, they make your daily iced brew look (and taste!) even cooler. 😉 Join the #IcedIcedMovement! #ReusableRevolution #CoolBeans"
• •Website Banner: "Ditch single-use. Embrace the chill. ❄️ Level up your iced coffee ritual with Iced Iced. Shop reusable tumblers & funky trays!"
• •TikTok Video Caption: "Morning coffee run just got an upgrade! 💁‍♀️ Our tumblers keep it cool & eco-friendly. What are you sipping today? #IcedCoffeeLover #SustainableSwaps #NZCool"
• •Product Description Snippet: "More than just a tumbler, it's your statement. Crafted for the perfect chill and designed to turn heads, our reusable glass tumbler is your partner in crime for every iced adventure. Eco-friendly never looked so good."
• •Email Newsletter Subject: "👋 Hey Cool Human! Ready to Make Your Sips Greener? 🌿"