Brand Tone

Health-Conscious & Informative, Passionate & Sincere, Joyful & Indulgent (yet responsible), Innovative & Pioneering

Brand Values

• •Organic & Natural
• •Health & Well-being
• •Quality & Authenticity
• •Responsibility & Sustainability
• •Innovation

Best Practices

• •Always Emphasize "Organic" and "Natural": Ensure these terms are present and highlighted in most communications.
• •Focus on Health and Well-being Benefits: Talk about "guilt-free indulgence" and how your ice cream contributes to a healthier lifestyle. Use positive and uplifting language.
• •Maintain a Passionate and Sincere Voice: Share your story, your commitment to quality, and your love for creating delicious, healthy ice cream.
• •Highlight Quality and Ingredient Sourcing: Be transparent about where your ingredients come from (e.g., "organic A2 milk," "real fruits from certified farms").
• •Incorporate the "Simple. Natural. Responsible." Ethos: Let this tagline guide your messaging, reflecting these core principles.

Social Perception

Positive: Seen as high-quality, tasty, and healthy. Trustworthy & Authentic: Perceived as a genuine organic brand. Premium: A premium product. Innovative Leader: Recognized as a pioneer in the organic ice cream space in India.

Copy Examples

• •Headline: Taste the Goodness. Love the Planet. Body: Dive into a scoop of Iceberg Organic Ice Creams! Made with 100% certified organic ingredients, from farm-fresh A2 milk to real fruit purees. Indulge guilt-free in flavors that are as kind to your body as they are to the earth. #SimpleNaturalResponsible
• •Headline: More Than Just Ice Cream, It's a Feeling. Body: Experience the pure joy of Iceberg Organic Ice Creams. We're passionate about crafting delicious treats that nourish your well-being. Every spoonful is a testament to our commitment to quality, health, and authentic taste. What flavor brings you joy today?
• •Headline: India's Original Organic Scoop. Still the Best. Body: As pioneers of organic ice cream in India, we’ve always believed in the power of nature. Discover the difference real ingredients make – from our own organic A2 milk to handpicked fruits, blended into creamy perfection. Choose authentic. Choose Iceberg.
• •Headline: Guilt-Free Never Tasted So Good. Body: Craving something sweet? With Iceberg Organic Ice Creams, you don't have to compromise. Our wholesome ingredients and natural sweeteners mean you can enjoy every decadent bite, knowing you're choosing a healthier, delicious treat. #HealthyIndulgence
• •Headline: From Our Farms, With Love. For You. Body: We believe in responsibility from the ground up. That's why we source the purest A2 milk from our own organic haven and partner with certified organic farms across India for the finest fruits and flavors. It's our promise of simple, natural goodness in every scoop.