Brand Tone

Innovative, Original, Chic, Stylish, Practical, Convenient, Professional, High-Quality, Friendly, and Engaging

Brand Values

• •Originality and Innovation
• •Quality and Durability
• •Functionality and Practicality
• •Aesthetics and Design
• •Conviviality and Shared Moments

Best Practices

• •Emphasize "Originality" and Heritage: Consistently weave in the "L'original" aspect and the brand's history as the pioneer of this type of wine cooler. This builds authority and trust.
• •Use Evocative and Lifestyle-Oriented Language: Connect the Icebag® to desirable experiences – social gatherings, chic events, convenience, and the enjoyment of perfectly chilled beverages. Use words like "chic," "elegant," "effortless," "celebrate."
• •Highlight Practical Benefits Clearly and Concisely: While maintaining a stylish tone, clearly communicate the functional advantages: quick chilling, portability, durability, reusability, and ease of storage.
• •Maintain a Confident and Leading Voice: As the original and a market leader, the tone should be confident and authoritative, yet approachable and inspiring.
• •Ensure Visual and Textual Consistency: The copy should align with the visual branding (stylish, clean, often colorful). Use high-quality imagery that reflects the desired lifestyle and ensure the text complements these visuals across all platforms.

Social Perception

Recognized as the Original, Stylish and Trendy, Practical and Useful, Professional Choice, Iconic Product

Copy Examples

• •Headline: The Original Chill. Elevated. Body: Don't just cool your wine, celebrate it. Icebag® L'original brings Parisian chic and effortless convenience to every pour. Lightweight, durable, and always stylish. Call to Action: Discover the Collection.
• •Headline: 15 Minutes to Perfectly Chilled. The Icon Speaks. Body: For nearly 20 years, Icebag® L'original has been the secret of wine lovers and professionals alike. Instant coolness, lasting impressions. Why settle for less than the original? Call to Action: Chill Smarter.
• •Headline: Your Everywhere Cooler. From Picnic to Party. Body: Spontaneous outing? Elegant soirée? Icebag® L'original is ready. Folds flat, travels light, and makes a statement wherever you go. The ultimate companion for every celebration. Call to Action: Grab Your Icebag®!
• •Headline: More Than a Cooler. It's a Statement. Body: Icebag® L'original: Where innovative design meets everyday practicality. Millions sold, countless moments made perfect. Choose your color, express your style. Call to Action: Personalize Yours Today.
• •Headline: Trusted by Pros. Loved by All. Body: The choice of top caterers and wine experts, now ready for your table. Icebag® L'original delivers proven performance with undeniable flair. Keep it cool, effortlessly. Call to Action: Experience the Original.